Marcin Chirowski ist digitaler Marketer und Tech-Unternehmer. Er verbrachte die vergangenen Jahre mit dem Schwerpunkt Suchmaschinenmarketing angetrieben durch Content-Initiativen für diverse Marken. In seiner aktuellen Rolle des Global Head of Content Marketing bei EF Englishtown führt Marcin ein kleines Team von Content Marketing Experten. Auf dem Content Marketing Symposium wird sich seine Session um das Thema: “How to Setup and Manage International Content Marketing, 7 Step Framework” drehen. Im Interview erfahrt ihr noch ein bisschen mehr von Marcin:
OMCap: Can you give us a sneak preview to your presentation?
M. Chirowski: It will be an interactive session, not just a talking head with slides. On which you will learn how to take a practical step by step approach to Content Marketing with a simple to follow framework, as well as how to apply that framework to your international marketing efforts.
OMCap: Do you have any expectations of the German audience?
M. Chirowski: I don’t have any specific expectations, but I’m looking forward to meet German marketers and business owners. I would love to discuss challanges they are facing on daily basis with Content Marketing.
OMCap: Are there any challenges at work, that keep you up at night?
M. Chirowski: Still relatively low conversion rate from Content Marketing efforts is a constant challange to me. That keeps me motivated to move forward and create a perfect Content Marketing Machine.
OMCap: Which three new trends in 2014 are going to be the most successful once?
M. Chirowski: Marketing automation and Lead magnets for Conversion Optimization
OMCap: Did you read a good book in the last time? Can you recommend it?
M. Chirowski: The One Thing, by Gary W. Keller. It’s a book about focus on what matters most. I belive that’s what marketers need in such demanding times when distraction comes from all aspects of our roles.
OMCap: Is it your first time in Berlin? Are you going to do some sightseeing? If yes, what do you want to see?
M. Chirowski: Yes, it will be my first visit in Berlin, but I’ve heard a lot of positive stories about that city and can’t wait to see it. I might not have much time for sightseeing and would probably focus on meeting new people during and after the conference. I might go and check out Panoramapunkt, as it seems like it offers an amazing 360 panoramics views over Berlin.
Hat das Thema euer Interesse geweckt? Dann lasst euch die Premiere des Content Marketing Symposiums nicht entgehen und informiert euch über die aktuellsten News aus der Branche!
Wir danken Marcin Chirowski herzlichst für das Interview und freuen uns auf seine Session auf der #OMCap14.