Zum Thema The Vision Gap and Era of Infobesity haben wir Jessica Gioglio und Lauren Pope für die OMCap gewinnen können. Beide haben sich unseren Fragen gestellt und verraten euch schon was zu ihrer gemeinsamen Session.
Jessica Gioglio ist Social Media Strategin und Co-Autorin von “The Power of Visual Storytelling”. Als anerkannte Vordenkerin, wurde Jessica als “top women, die Social Media in 2013 rockte” benannt. Sie ist oft als Referentin auf verschiedenen Social Media und Tech-Konferenzen anzutreffen, dieses Jahr auch das erste Mal auf der OMCap.
OMCap: What can the OMCaper expect from your presentation – and what do you expect from them?
J. Gioglio: I aim to educate and inspire attendees about the power visual storytelling has to market your company or brand on digital and social media sites. I will share compelling examples of companies of all sizes and industries are using different types of visuals and video to cut through the noise and reach their target consumers. It is my hope that attendees will leave with strategic insight, practical takeaways and an understanding of how to bring the best practices of visual storytelling to their organization.
I hope that attendees come prepared with questions!That always helps for me to understand what the audience is looking for and ensure that I cover off on the most important topics.
OMCap: What work challenge keeps you up at night?
J. Gioglio: Wishing that there were more hours in the day to get everything done.
OMCap: Can you tell us something about yourself that your team would be surprised to know?
J. Gioglio: I used to play the saxophone and in 8th grade I was invited to join my high school marching band to play at President Clinton’s inauguration.
OMCap: What social media network or website do you frequent most when you’re not working?
J. Gioglio: Instagram
OMCap: What was the last post from you on a social media platform?
J. Gioglio: A homemade granola recipe that I posted on my blog, The SavvyBostonian. I love to cook and bake!
Ihr wollt mehr über Jessica Gioglio und ihre Ansätze rundum Content Marketing erfahren? Dann lasst euch ihren Vortrag auf der OMCap nicht entgehen!
Was Lauren für euch vorbereitet hat, könnt ihr im folgenden Interview lesen.
Lauren Pope ist digitale Beraterin bei Brilliant Noise, einer Digitalstrategie- und Innovationsagentur. Lauren arbeitet im Content Bereich seit 2007 und ist nebenbei eine erfahrene Rednerin.
OMCap: Can you give us a sneak preview to your presentation?
L. Pope: I’ll be looking at the vision gap many brands experience between their content strategy and their content reality. Crucially, I’ll talk about what causes that gap and how to close it.
OMCap: Do you have any expectations of the German audience?
L. Pope: I hope that they will ask a lot of questions – I’m really interested to find out more about the specific challenges that marketers in Germany experience when it comes to content.
OMCap: Are there any challenges at work, that keep you up at night?
L. Pope: One of the biggest challenges that I deal with is getting the right processes in place to deliver great content.
A recent project I’ve been working on involves working to an 18-month planning cycle and coordinating a large number of teams and stakeholders from around the world to publish content in multiple markets on multiple platforms. Getting the right processes in place to make sure everything is in the right place in the right time is very complicated – a bit like making a watch – but it’s the kind of challenge I love.
OMCap: Which three new trends in Content Marketing are going to be the most successful ones?
L. Pope: Three content trends that I think are worth watching out for are:
Measuring attention rather than traffic – looking at things like page scrolls and time on page that tell you whether people are really reading/watching your content.
Analysing and streamlining processes – this is about really understanding how much your content costs and what return it generates.
Customer experience-focused content – content that aims to make things easier for users and really meets their needs.
I think all three trends are a response to the same issue: there’s a enormous amount of content being produced every day, and our audience has a finite amount of time and attention – they can’t read it all! For your content to cut through and to get the edge on your competitors, you need create content that’s more user-focused, more engaging and more cost-efficient.
OMCap: Is it your first time in Berlin? Are you going to do some sightseeing? If yes, what do you want to see?
L. Pope: I haven’t been to Berlin for about 10 years, so I’m really hoping I’ll have some time for sightseeing. I’m training for a marathon at the moment, so I’ll probably bring my trainers and go for a run and see some of the city that way.
Geht es euch wie uns? Das Interview mit Lauren Pope hat Lust auf mehr gemacht. Tragt euch die Session schon mal in eurem OMCap-Programm ein.
Wir möchten uns herzlich bei Jessica und Lauren für das Interview bedanken und freuen uns, beide auf dem Content Marketing Symposium begrüßen zu dürfen.