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Home»OMCap 2015 » Speakers

The OMCap offers national and international speakers a platform to present in front of a comprehensive audience and to share their expert knowledge with all participants of the conference. This year again, at the OMCap 2015, we guarantee a high-end line up with the most entertaining and professional speakers of the online marketing industry. The speakers are exclusively choosen by the host, therefore there won’t be a Call for Speakers for this year’s OMCap. The following speakers have already confirmed their attendance:

  • Aaron Friedman

    Aaron is the Director of Innovation at Five Blocks, a brand and reputation marketing agency, where his role is to develop new processes driven by research and technology in order to improve the company’s services and offerings. He oversees and is responsible for the proprietary reputation monitoring dashboard, which is currently in development. Additionally, he plays a major role in business development and company branding by contributing thought leadership. His experience spans from global agencies to small startups.

    You will find Friedman writing about digital marketing and the relationship between search & social here and on Search Engine Land in his monthly search and social column. You can also find Aaron speaking at SMX, PubCon and other conferences around the country.

    Conference: The SERPs bias is real: Your content is missing, but is it hopeless?

  • Alexander Korth

    Alexander Korth is head of Webmetrics, the web analytics agency of the ZenithOptimedia group. Webmetrics offers its customers a vendor-neutral consultation in a highly complex environment: the analysis and optimization of websites and apps. Alexander’s expertise lies in data, audiences and technology. Prior to his time at Webmetrics, Alexander worked for United Internet Media and was responsible for the portfolio of the data-driven targeting and insights products, e.g. CRM targeting. Alexander did his doctorate on privacy in social media and ran the research sector information retrieval and machine learning (AI) with the topical focus on user modeling, personalization and recommender systems at TU Berlin.

    Conference: Connecting the Dots – Web Analytics zur Analyse und Optimierung von Paid, Owned, Earned

  • Andrew Pringle

    Andy Pringle started his media career working for Acxiom in 2003. Joining the Publicis Groupe in 2005 working for Zed Media, latterly ZenithOptimedia, and then most recently Performics. With a background in direct mail and CRM, he has spent the last 5 years establishing Performics’ paid social offering; approaching the space like a traditional media channel, whilst employing the very latest targeting, optimisation and measurement techniques associated with programmatic display.

    Conference: Getting out of social jail – Paid social today

  • Bjoern Sjut

    Bjoern Sjut was chief marketing and sales officer at be2 and C-date, two of the biggest online dating platforms worldwide. Since then he has founded the companies Finc3 and Navinum. Bjoern is familiar with mobile advertising both from the advertiser’s perspective, because he has been responsible for monthly seven-digit performance marketing budgets, and from the publisher’s perspective from his time at Bertelsmann.

    Seminar: Mobile Marketing

  • Carsten Frien

    Carsten Frien is a serial technology entrepreneur based in Berlin. He is founder and CEO of www.roq.ad, the leader in cross-device technology in Europe. Carsten loves starting companies from scratch, investing early as a business angel and helping mature companies scale. All his entrepreneurial activities are combined under www.qlv.berlin — Quantum Leap Ventures. Carsten scaled his last venture, Madvertise to more than 100 employees across 3 continents, EUR 20 M revenue run rate and raised more than EUR 10 M from US and EU VCs.

    Conference: How to target people in a multi-device world

  • Carsten Petzold

    Carsten Petzold is a cash-flow and bottom line driven Serial Entrepreneur. A native German, he moved to the USA in 2005 launching spreadshirt.com. In 2008 he co-founded LTLprints.com – an e-commerce company selling larger-than-life wall prints. In 2012 he sold the company. A Laureate of the Empact100 Carsten was recognized as one of 100 entrepreneurs 30 and under at the White House in Washington, DC in 2011. Carsten holds a degree in Business Administration from HHL – Leipzig Graduate School of Management, one of the leading private business schools in Germany. English feels like a native tongue and Carsten also speaks Russian and French fluently. Nowadays Carsten tackles the AdTech arena being the co-founder of Applicata. Applicata empowers companies to run profitable online marketing campaigns based on clean data and actionable insights.

    Conference: Profite steigern durch Customer Lifetime Value Prognose

  • Christian Edel

    Christian Edel is a member of the management at Textprovider GmbH and responsible for the business development department. Textprovider is an agency for unique content and content marketing. With more than 2,500 chosen editors in 15 languages, Textprovider belongs to the largest provider of professional content creation for websites worldwide. Prior to this, Christian was managing partner of a creative agency for eight years and was in charge for medium level customers, as well as for DAX groups in the field of online and offline communication.

    Conference: Messbares Content Marketing - Return On Investment an Praxisbeispielen

  • Conrad Morbitzer

    Conrad Morbitzer is Senior Business Consultant at Webtrekk. He makes sure that content providers and e-commerce websites with heavy traffic successfully implement and use Webtrekk Live Analytics. His focus is on Webtrekk Digital Intelligence Suite. Conrad holds a degree in Marketing from Universidade de Mogi das Cruzes – Sao Paulo (UMC), where he graduated best of his class, and a diploma in Business English from Dresden Technical University. He has a strong background in web analytics for e-commerce and lead generation as well as in marketing for FMCGs. In the past he has worked on projects for companies such as Philips, Whirlpool, Electrolux, Reckitt-Benckiser, UoP and others.

    Seminar: Tracking, Business Intelligence & Analytics

  • Cosmin Negrescu

    Cosmin Alexandru Negrescu is the founder and CEO of SEOmonitor. Interested in the online and technology areas since college, Cosmin started his entrepreneurial path at only 19, when he founded the Bunt Studio agency. Following the partnership with Fribourg Capital, he remodeled Bunt Studio, from a digital agency with a half million euro turnover, into the largest SEO agency in Romania and the developer of the SEOmonitor.com application. His eagerness to promote and support the SEO industry has made him a speaker at well-known conferences in the local online business: Internet & Mobile World, GPeC, TeCOMM. For the same reason, since 2013 he got involved in financing and organizing the biggest Search Engine Marketing event in Romania – SEM Days and recently the SearchBootcamp event in London.

    Conference: Search Intelligence – What is it and how is it changing the way we look at the organic search channel?

  • Daniel Kaliner

    Daniel is senior SEO consultant at PerformicsAKM3, one of the three largest agencies for search engine and performance marketing in Germany. He has worked in the agency as strategic and technical adviser since November 2012 and is responsible for the coordination of the advice team. Prior to this, the business economist built up the SEO division at Groupon as head of SEO successfully and conceptualized and implemented international SEO for 42 countries. Due to his SEO knowledge, Daniel attends industry events as a speaker e.g. SEO Campixx. Next to his passion for online marketing, he uses his free time for sport activities such as tennis, riding his racing bicycle and he enjoys traveling.

    Seminar: On Page - SEO

  • Erik Siekmann

    Erik is a general manager of a consulting firm for performance marketing optimization in Hamburg. The focus areas are the strategic and operative consulting in all fields of performance marketing: from relevant performance marketing channels, e.g. search engine marketing, display advertising and affiliate marketing, to tracking and monitoring to data base marketing and CRM. Additionally, online media audits and a vendor-neutral range of online marketing technology and agencies belong to the core business of DIGITAL FORWARD.

    Conference: Die Key-Learnings aus 5 Jahren Marketing-Audits

  • Fernando Angulo

    Fernando Angulo is the head of international partnerships at SEMrush, an online service that provides competitive intelligence including keyword research, paid research and backlink analysis. Fernando is actively involved in the search marketing world, and he is a regular speaker at SEO and digital marketing events worldwide. He specializes in B2B search marketing and lead generation programs. As an integral member of the SEMrush team, Fernando uses his knowledge and experience to define development strategies according to new trends and current market requirements. Fernando received his Master’s degree in world economics from the University of Saint Petersburg in the Russian Federation.

    Conference: Measuring the future: The KPI's that really matters for your marketing team

  • Florian Heinemann

    Florian Heinemann is chiefly responsible for the division of marketing, CRM and business intelligence at Project A Ventures. Prior to this, between 2007 and 2012 Florian built up and led the same areas of responsibility at Rocket Internet GmbH as a managing director and also accompanied projects such as TopTarif, eDarling and Zalando. Before joining Rocket, Florian was a co-founder and a managing director of marketing at JustBooks/AbeBooks (1999-2002,) and was responsible for the growth of the online marketing division at Jamba!, as well as the expansion of iLove (2003-2005,). In 2006, he built up the online marketplace Antikoerper-online.de as a co-founder. Additionally, he is a business angel for more than 40 start-ups in the fields of internet and media, e.g. AdScale, Ladenzeile, Netmoms, Trivago and Tradoria. Next to his practical activities, Florian completed his doctorate at Handelhochschule Leipzig and RWTH Aachen in the area of entrepreneurship/innovation management and was a visiting scholar at Wharton School.

    Conference: Wesentliche Entwicklungen, Herausforderungen und Lösungsansätze an der Schnittstelle zwischen Marketing und BI – Ein Überblick

  • Gianluca Fiorelli

    Gianluca Fiorelli is an SEO & inbound marketing strategist and independent consultant operating globally. Gianluca entered in the SEO world quite casually more than 10 years ago. In 2003, in fact, he was asked to direct and manage the web sites of the TV channels he was employed in because “he was good using Internet”. Obviously, being good in surfing the web does not mean being a good web marketer, so, when he started noticing that his websites weren’t visible at all in the SERPs, Gianluca discovered that there was something called SEO, started studying and experimenting with it, and so his adventure in search marketing begun. 12 years later, Gianluca is a well-known SEO, who worked and works with some of the best known brands (but also with great small to medium companies), he is a Moz Associate, a stateofdigital.com official blogger and a proactive member of the SEO community. One thing, though, he knows: that there is so much left he can still learn.

    Conference: A practical guide to content metrics

  • Ian Lurie

    Ian Lurie is Founder and CEO of Portent, a digital marketing company he started 1995. He is co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He’s recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. His random educational background includes a B.A. in History from UC San Diego and a degree in Law from UCLA. Along the way, he’s been a very amateur competitive cyclist, a bike messenger, a roof consultant, a technical writer and an Adobe FrameMaker consultant. You may find him teaching his kids to play Dungeons and Dragons on the weekends, or dragging his tongue on the ground as he pedals his way up Seattle’s ridiculously steep hills.

    Conference: Getting geeky with site speed: Easy and not-so-easy ways to speed up your site

  • Ionuț Radu Munteanu

    Perpetual student of the human mind, passionate marketeer, full-time entrepreneur, that’s Ionut, in a nutshell. Licensed in Psychology and Sociology with extensive marketing experience both on client and agency side, he has fully embraced the wonders of online technology for over 10 years now, constantly striving to achieve the best formula to blend curiosity about human behavior with the predictability and results that effective marketing can create. Add a spoonful of entrepreneurial drive and there you have it. His latest and greatest professional achievement is WebDigital, an online marketing agency, founded in 2009, now gathering a team of high-potential professionals managing advertising portfolios for over 100 clients. WebDigital is a marketing agency committed to making things happen online. All activities are based on the idea that everyone should be passionate about what they choose to be their focus. And the agency’s focus and passion is Pay per Click Marketing. Being 100% and the only specialized agency in PPC Marketing in Romania. As a certified speaker and trainer, one can find Ionut either in the amphitheaters of well-known universities, invited by marketing professors to help students get closer to the wonders of digital marketing or speaking in workshops around the country and abroad mainly at e-commerce focused events but also at digital industry events in general. Ionut is also the co-founder of the oldest recurring industry specialized monthly event “Lumea SEO PPC” (“People of SEO & PPC”) in Bucharest, which focuses on bringing digital specialists together as friends and professionals each month.

    Conference: 10 ways you save your investment when advertising on Facebook & Google

  • Jennifer Bölitz

    Jennifer Bölitz is an online marketing manager and SEA expert at PerformicsAKM3, one of the three largest agencies for search engine and performance marketing in Germany. Jennifer has been at PerformicsAKM3 since 2012 and was significantly involved in building up the SEA team there which she has been leading ever since. Her heart beats for the operative craft as well as analytic-creative strategies to constantly enhance customers’ accounts. Born and bred in Berlin, Jennifer worked in the maintenance of online games before joining online marketing and continues to passionately conduct her own browser game in her free time. Because of her SEA expertise, Jennifer is a regular speaker at industry events e.g. SEAcamp. During her masters, Jennifer had already begun working in the field of marketing at Berlin Heart and Infopark.

    Seminar: AdWords

    Conference: Dynamische Anzeigen mit DAS & Google Shopping

  • Karl Kratz

    For his readers and customers, Karl Kratz has been active in online marketing since 1996. The author of known online marketing publications (“Haifischbecken Internet Marketing”, “Landingpage SEO” and many more) is among other things, an initiator and presenter of the XING e-marketing group, which has more than 10,000 members and specializes in the field of development of efficient online marketing tactics. Karl Kratz continuously develops new strategies for his readers and customers in order to market products and services to be even more successful. Thus, more than 30 likeable brands have seen the light of day over the last few years, ensuring smiles on faces and keeping the cash tills ringing.

    Conference: Ein smarter Hebel im Online Marketing

  • Konstantin Kanin

    Konstantin Kanin is the co-founder and CEO of DaCompany, Poznan marketing agency. Gathering his team of the Russian-speaking marketers in Poland, he advises and promotes companies from the EU in the Russian search engines, social and mass media. Konstantin is originally from Belarus, since 2009 he specializes in SEO and SEM in the Russian search engines – Yandex and Google.ru.
    He is included in the list of 100 most inspiring digital entrepreneurs in Poland, and is the only expert covering the topic of the Russian Internet marketing in the Polish language, writing his blog Pozycjonowanie.ru. Sharing his knowledge and passion for the Eastern marketing technologies, he speaks at conferences such as Search Marketing Day in Poznan and SEO Festival at Katowice.

    Conference: Low budget promotion in the Russian-speaking internet: SEO, PPC and social media

  • Magdalena Mues

    Magdalena is a senior consultant at PerformicsAKM3, one of the three largest agencies for search engine and performance marketing in Germany. Magdalena was essentially involved in building up the in-house editorial department of AKM3, and presently leads the on-page team at AKM3. She advises various prestigious companies in all areas of on-page optimization. With her knowledge of contextual and strategic search engine optimization, Magdalena is a sought-after speaker at industry events such as Online Marketing Finance Conference and Hamburg Media School . The perfect compensation to her SEO passion is hiking, the next destinations being the Mont Blanc and the Matterhorn.

    Seminar: Content Marketing

  • Maik Metzen

    Maik Metzen runs PerformicsAKM3 alongside three others. The online marketing agency is one of the three largest agencies for search engine and performance marketing in Germany. Before founding the AKM3 GmbH Maik Metzen ran the SEM, SEO and controlling department of Hitmeister for over two years and during his studies in business economics in Cologne he gathered practical experiences at Spreadshirt in Boston.

    Seminar: Content Marketing

    Seminar: Off Page - SEO

    Conference: Dynamische Anzeigen mit DAS & Google Shopping

  • Manuel Hinz

    Manuel Hinz was involved in the set-up of several of e-commerce start-ups and supervised as head of corporate development and was the interim-CFO during the sale of DailyDeal to Google. Following, Manuel founded the price comparison site Toroleo together with Project A Venture, and as interims manager, Manuel was responsible for the marketing of Scarosso. Prior to this, Manuel studied Business Economics at FH Kiel and the University of North Florida. In 2015, Manuel and Markus Wübben joined together in order to found CrossEngage, a cloud-based solution for cross-channel marketing organization.

    Conference: Cross-Channel Marketing Strategien in der Praxis

  • Mark Leinemann

    Mark Leinemann is Mr. WOM. Under this name, the experienced marketing expert provides his enormous word of mouth marketing knowledge to companies. Mark is the first word of mouth marketing specialist in Switzerland and belongs to the leading experts for buzz marketing and recommendation marketing in the German speaking area. Before Mark started Mr. WOM, he was temporarily responsible as country manager in DACH of a Dutch WOM marketing provider. From 2013 to 2014, Mark supported as a consultant for an Austrian WOMM start-up in the field of strategy and business development. Since 2015, Mark advices brands on the implementation of collaborative marketing solutions as a client service and consulting director at trnd.com.

    Conference: Menschen machen Marketing - Warum Word of Mouth und Collaborative Marketing die Zukunft sind

  • Markus Koczy

    Markus is the CEO of the online marketing agency PerformicsAKM3 and advises in the fields of strategic, technical and contextual search engine optimization. PerformicsAKM3 is one of the three largest agencies for search engine and performance marketing in Germany. During his business studies in Bochum and Dortmund, Markus led the SEO division of a Cologne start up until 2009. Before founding AKM3 Markus worked at Rocket Internet GmbH and was responsible for the online marketing of well-known companies like Zalando and eDarling. Additionally, Markus issues SEO relevant articles in professional journals on a regular basis. Besides SEO, his other passion is the soccer team Rot-Weiss Essen, which he sees on the weekend by driving to the Ruhr area on the weekends.

    Seminar: On Page - SEO

  • Dr. Markus Wübben

    Dr. Markus Wübben is an experienced marketing expert who has been responsible for the development of data-driven marketing applications, as well as start-ups for the last years. As Global Product Owner at Rocket Internet, Markus developed a multi-channel campaign management solution and worked at Arvato/Bertelsmann as head of industry promotions. Prior to this, Markus studied informatics at TU Dortmund and graduated in data-driven marketing at TU Munich. In 2015, Markus and Manuel Hinz joined together in order to found CrossEngage, a cloud-based solution for cross-channel marketing orchestration.

    Conference: Cross-Channel Marketing Strategien in der Praxis

  • Matthäus Michalik

    Matthäus Michalik is a senior consultant at PerformicsAKM3, one of the three largest agencies for search engine and performance marketing in Germany. Matthäus leads the international link marketing team that serves customers in 14 languages and over 20 countries, and was significantly involved in building up the team three years ago. With his expertise of strategic and technical search engine optimization, he is also a regularly requested speaker on national and international conferences e.g. SEOCampixx in Berlin and SeoZone in Turkey. Before Matthäus came to AKM3 he worked in online marketing at Hitmeister and SoQuero. The self-proclaimed technique geek is online 24/7 and rarely puts down his smartphone or laptop. In compensation he likes to travel regularly.

    Seminar: Mobile Marketing

    Seminar: Off Page - SEO

    Conference: Content marketing throughout the customer's journey

  • Melanie Riedel

    Melanie Riedel is a passionate e-mail marketer with more than 15 years of media experience. She started with display marketing to burst into e-mail marketing later on, when the use of the new method came from the USA to Germany. She has worked for the Schober Information Group and the Adlink Internet Media GmbH. For 12 years, Melanie has been advising customers with her company MR Consulting, either project based (e.g. Simyo, Deutsche Post, Berge & Meer) or in interim projects (e.g. TUI and Schwab). In addition, Melanie is an address broker and imparts B2B and B2C addresses, internationally as well. Since the beginning of e-mail marketing in Germany, Melanie has experienced everything herself and can draw from a treasury of knowledge. Regarding address broking for customer acquisition, Melanie has been pleading for years for more transparency and honesty in an often still obscure market. As an advisor for existing clients, Melanie doesn’t create presentations and concepts that only contain empty phrases, instead she attaches importance to plain, realizable recommendations for action.

    Conference: E-Mail Marketing 3.0: Totgesagte leben länger - Das Revival eines vermeintlich altmodischen Kommunikationskanals

  • Norbert Barnikel

    Among experts, Norbert Barnikel is a pioneer in the German-speaking internet realm. From the very start of digital marketing, he has been a strategic and operative digital marketer, pioneer and also firmly anchored in the German marketer scene. Norbert, professor in digital marketing at ICN Business School, spreads his know-how in sciences, theory and practice as an expert, advisor and lecturer for colleges, academies, institutes and companies. As a speaker at events and international conferences, Norbert Barnikel inspires the participants through his combination of a casual presentation style, comprehensible practical examples and everyday tips. URL: www.barnikel.com

    Conference: Mobile Marketing – User First! Mit Full Stack Technology Strategie zum Erfolg

  • Norman Nielsen

    Norman Nielsen has been head of content marketing at Zalando since 2012. After having his studies in Marketing and Innovation Management at the TU Berlin completed, he gained more than six years of experience in the online business – starting with his own blogs and at several online portals of Holtzbrinck and Axel Springer. With his expertise in digital strategies and the management of innovation and great teams, he is a regular speaker at conferences, such as SEOCampixx, SEOkomm, Search Conference or SMX .

    Conference: Content Marketing: wie man in einer User zentrierten Welt auch international erfolgreich wird

  • Sergiu Draganus

    Sergiu Draganus is the Co-Founder and CEO of GeoRanker, while also being recognized throughout the search marketing industry as one of the leading authorities on Local SEO. Sergiu began his on-line journey as a domainer back in 2006 when the .eu domains were first launched, by registering and managing a large portfolio of domain names. The need of identifying new Growth-hacking techniques for his own projects lead him to start building GeoRanker Platform. With a passion for Local SEO, Sergiu has spearheaded competitive analysis for such global industry leaders as Rolex, Hilton, Remax.

    Conference: How to do Local SEO as a PRO

  • Spencer Altman

    Spencer Altman is head of business consulting at Webtrekk. Since 2009, he has been working with companies worldwide with a strong focus on Europe, to help them to get out more from their digital business. Lately, Spencer’s main projects were in the finance and media sector, where business integration of digital data and organizational topics play a critical role. Spencer gained his first experiences in digital analytics in 2006 as business and KPI analyst at weeworld.com, a social network in the UK. He worked six years as a business process consulting at Accenture. Spencer gained his MBA at HEC in Paris.

    Conference: Data is your new oil, identity is your faster horse

    Seminar: Tracking, Business Intelligence & Analytics

  • Tobias Röver

    Tobias Röver is social media manager at Microsoft Deutschland GmbH. He learnt the basics of communication during his studies of media & communication science as well as during several internships, e.g. at L’Oréal Paris. At Microsoft, Tobias has been responsible for the customer approach regarding the products of Windows, Surface and Office since 2013.

    Conference: Markenbotschafter 2.0: Warum die Influencer schon im Unternehmen sitzen

  • Uwe Becker – Keynote

    After his studies in economics, Uwe Becker started at Unilever. Consequently, many different positions in marketing occurred for Becker, from Union Deutsche Lebensmittelwerke to Lever and Langnese-Iglo. In 1992, Becker was responsible for the setup of the media section at Langnese-Iglo and later he took care of all coordination of the department. From 1999, he was media director at Unilever Deutschland and from 2005 onwards responsible for Germany, Austria and Switzerland, as well as the management of the communication services division. In addition, he worked in a variety of organizations and committees, these were: chairman at OWM (Organisation Werbungtreibende im Markenverband), board of AGF (Arbeitsgemeinschaft Fernsehforschung), administrative board at IVW and presidential council at ZAW. Since February 2014, Becker has worked independently as business executive of Uwe Becker Media & Marketing Beratung GmbH. His activity emphasis lies in the consultation of media, SMEs advertising and (promotional) organizations. He supports them all in media and marketing concerns and offers media training programs.

  • Viljo Vabrit

    Viljo is a conversion optimization expert and CEO at ConversionXL Agency. ConversionXL Agency helps businesses around the globe to earn more money out of their online businesses. His company has experience working with some of the biggest names in their respective industries like Marriott, Kaspersky, Iron Mountain etc. Viljo is also a part time professor in Entrepreneurship.

    Conference: A bulletproof roadmap to boost your online sales