Conference

OMCap 2017»Conference

This year again, we will bring the best online marketers on stage for you! Have a look at our agenda on a regular basis to see who has confirmed their attendance.

OMCap 2017 Conference

Time Track 1 | Ground Floor Track 2 | 1st Floor
09:00 - 09:30
09:00 - 09:30 Welcome Adress
09:30 - 10:20
10:30 - 11:20
10:30 - 11:20Session tba
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10:30 - 11:20Session tba
Philipp Westermeyer
11:30 - 12:20
11:30 - 12:20Session tba
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11:30 - 12:20Session tba
Björn Kolbmüller
12:20 - 13:30
12:20 - 13:30 Lunch Break
13:30 - 14:20
13:30 - 14:20Session tba
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13:30 - 14:20Session tba
Matthäus Michalik Niels Deacke
14:30 - 15:20
14:30 - 15:20Session tba
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14:30 - 15:20Session tba
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15:20 - 15:50
15:20 - 15:50 Coffee Break
15:50 - 16:40
15:50 - 16:40Session tba
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15:50 - 16:40Session tba
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16:50 - 17:15
16:50 - 17:15Influencer Marketing vs Facebook Ads
Steffen Jecke
16:50 - 17:15Session tba
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17:15 - 17:40
17:15 - 17:40Session tba
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17:15 - 17:40Session tba
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17:50 - 18:15
17:50 - 18:15Session tba
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17:50 - 18:15Session tba
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18:15 - 18:40
18:15 - 18:40Session tba
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18:15 - 18:40Session tba
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OMCap 2017 Conference

Building the optimal Marketing Technology Stack for Cross-Channel Marketing – Options Learnings & Use Cases

09:30 - 10:20
Track 1 | Ground Floor

The creation of an outstanding cross-channel marketing experience requires the consolidation of user data, segment decisions in realtime and the delivery of messages across several marketing channels. In order to achieve this, every company needs a tailored stack of marketing technologies that fits their needs. The „Marketing Vendor Landscape“ shows 3.000+ tools that you could buy, but which tools or combination thereof is the right one for your company. In this sessions we shed a light on different options how a technology stack could look like, learnings from different companies how to achieve the best results and interesting use cases from the field of cross-channel marketing.


Multidimensionales Testing: Die relevanten KPI’s und Benchmarks für profitables Wachstum

09:30 - 10:20
Track 2 | 1st Floor

The days of irrelevant hypotheses and insignificant test cases are over. Successful companies are not just implementing testing in a clean and methodical manner, but are also increasing growth potential that lies beyond the obvious approaches to testing. How do you find this potential? And which KPIs and benchmarks can you use to allow this potential to influence your own hypothesizing, allowing you to generate relevant competitive advantages and profitable growth?


Session tba

10:30 - 11:20
Track 1 | Ground Floor


Session tba

10:30 - 11:20
Track 2 | 1st Floor


Session tba

11:30 - 12:20
Track 1 | Ground Floor


Session tba

11:30 - 12:20
Track 2 | 1st Floor


Session tba

13:30 - 14:20
Track 1 | Ground Floor


Session tba

13:30 - 14:20
Track 2 | 1st Floor


Session tba

14:30 - 15:20
Track 1 | Ground Floor


Session tba

14:30 - 15:20
Track 2 | 1st Floor


Session tba

15:50 - 16:40
Track 1 | Ground Floor


Session tba

15:50 - 16:40
Track 2 | 1st Floor


Influencer Marketing vs Facebook Ads

16:50 - 17:15
Track 1 | Ground Floor

Two campaigns, two years, two approaches. For three years in a row we have undertaken the campaign ‘School Trip Diary’ for a big German school tour operator, Herolé Tours. This involved us accompanying students on a school trip over many weeks. This led to a very interesting and controversial case, as we tried out different strategic basic approaches. One year we had the focus on influencers (4 with 6-7 figure subscription numbers) and succeeded in reaching our set targets. The following year we attempted to challenge this strategy by giving up the influencers in favor of ads budget. The result was that both the reach and number of interactions increased substantially, meaning we exceeded our goals. In our talk we will address the following controversial issues: Have influencers become too expensive? Can authenticity give content an above average reach? Is produced content more important than influencers? Does it make more sense to just use ads to achieve your goals?


Session tba

16:50 - 17:15
Track 2 | 1st Floor


Session tba

17:15 - 17:40
Track 1 | Ground Floor


Session tba

17:15 - 17:40
Track 2 | 1st Floor


Session tba

17:50 - 18:15
Track 1 | Ground Floor


Session tba

17:50 - 18:15
Track 2 | 1st Floor


Session tba

18:15 - 18:40
Track 1 | Ground Floor


Session tba

18:15 - 18:40
Track 2 | 1st Floor