OMCap am 7. und 8. Oktober 2015 in Berlin

Sie betrachten hier gerade die Seite einer vergangenen OMCap. Aktuelle Infos zur OMCap 2014 finden Sie hier.

OMCap. Internet Marketing.
Diversity – just like our capital.

  • More than 60 leading experts from around the world
  • Up to date best internet marketing practices in over 50 sessions
  • Valuable networking opportunities: Kick-off Event, Meet the Speakers, OMCap@night Party
  • +++ Finale agenda out now +++

Top Experts 2013

Within our conference leading experts in their field will provide you with a deeper insight about search engine marketing, SEA & SEO, mobile marketing, social media, performance advertisement, conversion optimization and a lot more.Our list of speakers includes top executives, from successful international enterprises within the internet marketing field, whose leadership has inspired others.

All sessions in English will be scheduled in chronological order, so you will be able to take advantage of an action-packed schedule filled with engaging presentations and discussions.

Duane Forrester

Rachel Pasqua

Ade Oshineye

Sean Malseed

Jeff Allen


OMCap Program

Time Track Marin Software Track belboon Track Webtrekk Track SoQuero
marin_software belboon webtrekk SoQuero
7:30–9:00 Registration
9:00–9:30 Adress of welcome: Andre Alpar
Keynote: surprise
9:45–10:30 SEA & PPC: Googles visuelle Trigger für sich nutzenMatthias Weth
Martin Röttgerding
Display: Data Driven Performance AdvertisingManuel Kester
Sven Möller
ORM: Nach der Krise ist vor der Krise – wie funktioniert sinnreiche Prävention richtig!Monika Gehner
Magdalena Mues
Tobias Looschelders
Social Media: Social Marketing as an investment in the future
Englischer VortragAde Oshineye
Michael Kamleitner
10:45-11:30 eCommerce: International online expandieren
sponsored by
Channel-AdvisorNicolo Viegener
Content and Link Marketing: Link Marketing as an integrale part of the seeding process in Content Marketing
Englischer VortragMaik Metzen
Rebecca Churt
Big Data: wachsende Datenmengen für wachsende Sales
sponsored by
lot-internetAndreas Schwarzkopf
Paid Search: How to become a PPC Hero
Englischer VortragJeff Allen
11:45-12:30 CRM: Vom Newsletter-Monolog zum Multi-Channel-DialogAndreas Altenburg
Sebastian Kluth
Customer Journey: Chancen für Online Shops und AffiliatesSascha Schafbuch
Erik Siekmann
Mobile: App Marketing & SEO in the Age of Apps
Englischer VortragRachel Pasqua
Christian Henschel
SEO: Ask the Xooglers like never before
Englischer VortragModerator: Kai Rieke
Fili Wiese
Kaspar Szymanski
12:30-1:30 Lunch
1:30-2:15 Big Data: The Death of Trial and Error
Englischer VortragSean Malseed
Etai Rosen
OM Management: Webanalyse für bessere ConversionTimo Aden
Karl Kratz
Cross Channel: Die richtigen Kanäle für erfolgreiches Performance MarketingTom Rother
Ron Warncke
Panel: Online Marketing für non-profit OrganisationenModerator: Kai Rieke
Monika Gehner
Raúl Krauthausen
Sascha Schubert
Christian Busch
2:30-3:15 Produktdaten-marketing: Portale am Abgrund, Händler verarmt und Google grinst…?Niels Jensen
Arne Jacobsen
Content meets Social: Big Bang Theorien fürs Social WebDaniel Repp
Robert Seeger
SEO: International SEO strategies post penguin
Englischer VortragAleyda Solis
Kristján Hauksson
OM Strategie: Geschäftsmodelle – Lebensphasen – Online Marketing KanäleFlorian Heinemann
3:15-3:45 Coffee break
3:45-4:30 Panel: Domain Marketing – Entwicklungen und Hypes auf dem Prüfstand
sponsored by
internetxModerator:Christoph Grüneberg
Markus Galler
Frederick Schiweck
App Marketing: Wie man im App Dschungel noch gefunden wird?Fabian Schaeffer
Mariano Glas
SEA: Kampagnen-Tuning und was SEAs von SEOs lernen könnenThomas Grübel
Daniel Schimmer
Social Search: Activating the Social-Search Dynamic
Englischer VortragDuane Forrester
4:45-5:30 Mobile: Reach and ScaleMartin Ott
Oliver Roskopf
RTB: User-Targeting and its future
Englischer VortragPhilipp Westermeyer
Jay Stevens
eCRM vs. Social CRM: Audience Targeting – Kunden bei der Stange haltenFrank Strzyzewski
Markus von der Lühe
5:45-6:30 Search & Social: die richtige Kampagne für die richtige ZielgruppePepe Mickler
Katja von der Burg
Blackhat: Crossing boundaries
Englischer VortragAnonymous Black Hat
Content Marketing: Buzz-Word oder effektive Marketing-Strategie?Stefan Haupthoff
Mirko Lange
6:30 pm Drinks & Networking
7:00 pm Dinner, Showacts & Party

Program at a glance

October 9th, 2013
October 10th, 2013

OMCap Training Day
half-day seminars with maximum 20 attendees each

Conducted by recognized thought leaders in their field, each seminar offers best-practices training

Please be aware that although we are an international conference, our workshops will be held in German. We are sorry for the inconvenience!

Berliner Online Marketing “Stammtisch”

Opening / Kick-off Event

OMCap Conference
Over 50 sessions on up to date internet marketing strategies in 4 parallel tracks

Meet the Speakers

Speed Networking

Site Clinic

OMCap@night Party

All inclusive Event

Free WiFi

More than 50 sessions

6 exclusive workshops

Conference App



With OMCap Berlin focusing predominantly on networking, there are some special features that make the conference a noteworthy event.

Though our exhibition of internet marketing orientated industries may be small, it grants the chance to build new business partners. The OMCap speed networking session in the afternoon provides a great opportunity to quickly and effectively increase your networking resource base in a short space of time.

The conference is followed by a full evening of entertainment at our famous OMCap@night Party to celebrate the successful event. We should mention that anyone in possession of a conference ticket is automatically granted entry to the networking party in the evening.

Jumpstart your OMCap experience a day early and join our open “Berliner Online Marketing Stammtisch” – the a pre-conference party on October 8th. It provides another opportunity to build long term business contacts in an informal setting that could help you overcome your next major obstacle or to achieve new projects and ideas. Meet new people, have a drink and enjoy an inspiring evening!


Have your business grow by sponsoring or exhibiting at OMCap 2013!
We’re currently looking for sponsors or exhibitors for our event. Looking to increase the exposure of your business? OMCap’s audience consists of key decision makers within the industry. Through our tailored sponsorship options, you can associate your brand with these leading individuals and companies.

For more information, please contact us by emailing We look forward to your request and will gladly provide you with any advice you may need.


The conference will take place in an impressive venue – the Kosmos Berlin.Formerly tje biggest cinema of the former GDR, it is today used as an events venue. Situated on a street full of history, within an interesting and lively area of Berlin.

For our pre-conference workshops we found a perfect venue too: the dbb forum berlin This very modern conference center is close to the most famous landmarks in Berlin.

We will be hosting our “Berliner Online Marketing Stammtisch”. More information will follow. Feel free to join us!

If you have any queries and need advice regarding accommodation, we will be more than happy to assist!

KOSMOS Berlin Conference location
Quadriga Forum Workshop location
Karl-Marx-Allee 131a
10243 Berlin
Quadriga Forum
Am Werdercher Markt 13
10117 Berlin


Ticket sale for OMCap 2013 is finished!


About OMCap

Berlin’s large-scale conference for internet marketing started out in 2010 as a networking party. It didn’t take long before the requests for a bigger event came in. Our host Andre Alpar gladly encouraged that idea and created larger and successful events in the following years. In 2011 OMCap – The Online Marketing Capital joined the famous SES Conference & Expo.

The event in 2011 already attracted leading enterprises from the field of performance marketing, thanks to an exciting program: speed networking sessions, networking party and the pre-conference party. All these special features make up this great tradition and therefore became an integral part of our final agenda for last year’s OMCap.

In 2012 600 attendees attended the OMCap conference. As a new special feature we included pre-conference workshops in our conference segment: half day seminars with best practice training in small groups of 20 participants. A success in 2012, we decided to stick to this popular offer as well in 2013.


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