OMCap vom 7. - 9. Oktober 2014 in Berlin

Sie betrachten hier gerade die Seite einer vergangenen OMCap. Aktuelle Infos zur OMCap 2014 finden Sie hier.

OMCap. Internet Marketing.
Diversity – just like our capital.

  • More than 60 leading experts from around the world
  • Up to date best internet marketing practices in over 50 sessions
  • Valuable networking opportunities: Kick-off Event, Meet the Speakers, OMCap@night Party
  • +++ Finale agenda out now +++

Top Experts 2013

Within our conference leading experts in their field will provide you with a deeper insight about search engine marketing, SEA & SEO, mobile marketing, social media, performance advertisement, conversion optimization and a lot more.Our list of speakers includes top executives, from successful international enterprises within the internet marketing field, whose leadership has inspired others.

All sessions in English will be scheduled in chronological order, so you will be able to take advantage of an action-packed schedule filled with engaging presentations and discussions.


OMCap Program

Time Track Marin Software Track belboon Track Webtrekk Track SoQuero
marin_software belboon webtrekk SoQuero
7:30–9:00 Registration
9:00–9:30 Adress of welcome: Andre Alpar
Keynote: surprise
9:45–10:30 SEA & PPC: Googles visuelle Trigger für sich nutzen

Matthias Weth
Martin Röttgerding

Display: Data Driven Performance Advertising

Manuel Kester
Sven Möller

ORM: Nach der Krise ist vor der Krise – wie funktioniert sinnreiche Prävention richtig!

Monika Gehner
Magdalena Mues
Tobias Looschelders

Social Media: Social Marketing as an investment in the future
Englischer Vortrag

Ade Oshineye
Michael Kamleitner

10:45-11:30 eCommerce: International online expandieren
sponsored by

Nicolo Viegener

Content and Link Marketing: Link Marketing as an integrale part of the seeding process in Content Marketing
Englischer Vortrag

Maik Metzen
Rebecca Churt

Big Data: wachsende Datenmengen für wachsende Sales
sponsored by

Andreas Schwarzkopf

Paid Search: How to become a PPC Hero
Englischer Vortrag

Jeff Allen

11:45-12:30 CRM: Vom Newsletter-Monolog zum Multi-Channel-Dialog

Andreas Altenburg
Sebastian Kluth

Customer Journey: Chancen für Online Shops und Affiliates

Sascha Schafbuch
Erik Siekmann

Mobile: App Marketing & SEO in the Age of Apps
Englischer Vortrag

Rachel Pasqua
Christian Henschel

SEO: Ask the Xooglers like never before
Englischer Vortrag

Moderator: Kai Rieke
Fili Wiese
Kaspar Szymanski

12:30-1:30 Lunch
1:30-2:15 Big Data: The Death of Trial and Error
Englischer Vortrag

Sean Malseed
Etai Rosen

OM Management: Webanalyse für bessere Conversion

Timo Aden
Karl Kratz

Cross Channel: Die richtigen Kanäle für erfolgreiches Performance Marketing

Tom Rother
Ron Warncke

Panel: Online Marketing für non-profit Organisationen

Moderator: Kai Rieke
Monika Gehner
Raúl Krauthausen
Sascha Schubert
Christian Busch

2:30-3:15 Produktdaten-marketing: Portale am Abgrund, Händler verarmt und Google grinst…?

Niels Jensen
Arne Jacobsen

Content meets Social: Big Bang Theorien fürs Social Web

Daniel Repp
Robert Seeger

SEO: International SEO strategies post penguin
Englischer Vortrag

Aleyda Solis
Kristján Hauksson

OM Strategie: Geschäftsmodelle – Lebensphasen – Online Marketing Kanäle

Florian Heinemann

3:15-3:45 Coffee break
3:45-4:30 Panel: Domain Marketing – Entwicklungen und Hypes auf dem Prüfstand
sponsored by

Moderator:Christoph Grüneberg
Markus Galler
Frederick Schiweck

App Marketing: Wie man im App Dschungel noch gefunden wird?

Fabian Schaeffer
Mariano Glas

SEA: Kampagnen-Tuning und was SEAs von SEOs lernen können

Thomas Grübel
Daniel Schimmer

Social Search: Activating the Social-Search Dynamic
Englischer Vortrag

Duane Forrester

4:45-5:30 Mobile: Reach and Scale

Martin Ott
Oliver Roskopf

RTB: User-Targeting and its future
Englischer Vortrag

Philipp Westermeyer
Jay Stevens

eCRM vs. Social CRM: Audience Targeting – Kunden bei der Stange halten

Frank Strzyzewski
Markus von der Lühe

5:45-6:30 Search & Social: die richtige Kampagne für die richtige Zielgruppe

Pepe Mickler
Katja von der Burg

Blackhat: Crossing boundaries
Englischer Vortrag

Anonymous Black Hat

Content Marketing: Buzz-Word oder effektive Marketing-Strategie?

Stefan Haupthoff
Mirko Lange

6:30 pm Drinks & Networking
7:00 pm Dinner, Showacts & Party

Program at a glance

October 9th, 2013
October 10th, 2013

OMCap Training Day

half-day seminars with maximum 20 attendees each

Conducted by recognized thought leaders in their field, each seminar offers best-practices training

Please be aware that although we are an international conference, our workshops will be held in German. We are sorry for the inconvenience!

Berliner Online Marketing “Stammtisch”

Opening / Kick-off Event

OMCap Conference

Over 50 sessions on up to date internet marketing strategies in 4 parallel tracks

Meet the Speakers

Speed Networking

Site Clinic

OMCap@night Party

All inclusive Event

Free WiFi

More than 50 sessions

6 exclusive workshops

Conference App



With OMCap Berlin focusing predominantly on networking, there are some special features that make the conference a noteworthy event.

Though our exhibition of internet marketing orientated industries may be small, it grants the chance to build new business partners. The OMCap speed networking session in the afternoon provides a great opportunity to quickly and effectively increase your networking resource base in a short space of time.

The conference is followed by a full evening of entertainment at our famous OMCap@night Party to celebrate the successful event. We should mention that anyone in possession of a conference ticket is automatically granted entry to the networking party in the evening.

Jumpstart your OMCap experience a day early and join our open “Berliner Online Marketing Stammtisch” – the a pre-conference party on October 8th. It provides another opportunity to build long term business contacts in an informal setting that could help you overcome your next major obstacle or to achieve new projects and ideas. Meet new people, have a drink and enjoy an inspiring evening!


Have your business grow by sponsoring or exhibiting at OMCap 2013!
We’re currently looking for sponsors or exhibitors for our event. Looking to increase the exposure of your business? OMCap’s audience consists of key decision makers within the industry. Through our tailored sponsorship options, you can associate your brand with these leading individuals and companies.

For more information, please contact us by emailing We look forward to your request and will gladly provide you with any advice you may need.


The conference will take place in an impressive venue – the Kosmos Berlin.Formerly tje biggest cinema of the former GDR, it is today used as an events venue. Situated on a street full of history, within an interesting and lively area of Berlin.

For our pre-conference workshops we found a perfect venue too: the dbb forum berlin This very modern conference center is close to the most famous landmarks in Berlin.

We will be hosting our “Berliner Online Marketing Stammtisch”. More information will follow. Feel free to join us!

If you have any queries and need advice regarding accommodation, we will be more than happy to assist!

KOSMOS Berlin Conference location
Quadriga Forum Workshop location
Karl-Marx-Allee 131a
10243 Berlin
Quadriga Forum
Am Werdercher Markt 13
10117 Berlin


Ticket sale for OMCap 2013 is finished!


About OMCap

Berlin’s large-scale conference for internet marketing started out in 2010 as a networking party. It didn’t take long before the requests for a bigger event came in. Our host Andre Alpar gladly encouraged that idea and created larger and successful events in the following years. In 2011 OMCap – The Online Marketing Capital joined the famous SES Conference & Expo.

The event in 2011 already attracted leading enterprises from the field of performance marketing, thanks to an exciting program: speed networking sessions, networking party and the pre-conference party. All these special features make up this great tradition and therefore became an integral part of our final agenda for last year’s OMCap.

In 2012 600 attendees attended the OMCap conference. As a new special feature we included pre-conference workshops in our conference segment: half day seminars with best practice training in small groups of 20 participants. A success in 2012, we decided to stick to this popular offer as well in 2013.


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