OMCap. Internet Marketing.
Diversity – just like our capital.
- More than 60 leading experts from around the world
- Up to date best internet marketing practices in over 50 sessions
- Valuable networking opportunities: Kick-off Event, Meet the Speakers, OMCap@night Party
- +++ Finale agenda out now +++
Top Experts 2013
Within our conference leading experts in their field will provide you with a deeper insight about search engine marketing, SEA & SEO, mobile marketing, social media, performance advertisement, conversion optimization and a lot more.Our list of speakers includes top executives, from successful international enterprises within the internet marketing field, whose leadership has inspired others.
All sessions in English will be scheduled in chronological order, so you will be able to take advantage of an action-packed schedule filled with engaging presentations and discussions.
|Time||Track Marin Software||Track belboon||Track Webtrekk||Track SoQuero|
|9:00–9:30||Adress of welcome: Andre Alpar
|9:45–10:30||SEA & PPC: Googles visuelle Trigger für sich nutzenMatthias Weth
|Display: Data Driven Performance AdvertisingManuel Kester
|ORM: Nach der Krise ist vor der Krise – wie funktioniert sinnreiche Prävention richtig!Monika Gehner
|Social Media: Social Marketing as an investment in the future
|10:45-11:30||eCommerce: International online expandieren
| Content and Link Marketing: Link Marketing as an integrale part of the seeding process in Content Marketing
|Big Data: wachsende Datenmengen für wachsende Sales
|Paid Search: How to become a PPC Hero
|11:45-12:30||CRM: Vom Newsletter-Monolog zum Multi-Channel-DialogAndreas Altenburg
|Customer Journey: Chancen für Online Shops und AffiliatesSascha Schafbuch
|Mobile: App Marketing & SEO in the Age of Apps
|SEO: Ask the Xooglers like never before
Moderator: Kai Rieke
|1:30-2:15||Big Data: The Death of Trial and Error
|OM Management: Webanalyse für bessere ConversionTimo Aden
|Cross Channel: Die richtigen Kanäle für erfolgreiches Performance MarketingTom Rother
|Panel: Online Marketing für non-profit OrganisationenModerator: Kai Rieke
|2:30-3:15||Produktdaten-marketing: Portale am Abgrund, Händler verarmt und Google grinst…?Niels Jensen
|Content meets Social: Big Bang Theorien fürs Social WebDaniel Repp
|SEO: International SEO strategies post penguin
|OM Strategie: Geschäftsmodelle – Lebensphasen – Online Marketing KanäleFlorian Heinemann|
|3:45-4:30||Panel: Domain Marketing – Entwicklungen und Hypes auf dem Prüfstand
|App Marketing: Wie man im App Dschungel noch gefunden wird?Fabian Schaeffer
| SEA: Kampagnen-Tuning und was SEAs von SEOs lernen könnenThomas Grübel
|Social Search: Activating the Social-Search Dynamic
|4:45-5:30||Mobile: Reach and ScaleMartin Ott
|RTB: User-Targeting and its future
|eCRM vs. Social CRM: Audience Targeting – Kunden bei der Stange haltenFrank Strzyzewski
Markus von der Lühe
|5:45-6:30||Search & Social: die richtige Kampagne für die richtige ZielgruppePepe Mickler
Katja von der Burg
|Blackhat: Crossing boundaries
Anonymous Black Hat
|Content Marketing: Buzz-Word oder effektive Marketing-Strategie?Stefan Haupthoff
|6:30 pm||Drinks & Networking|
|7:00 pm||Dinner, Showacts & Party|
Program at a glance
OMCap Training Dayhalf-day seminars with maximum 20 attendees each
Conducted by recognized thought leaders in their field, each seminar offers best-practices training
Please be aware that although we are an international conference, our workshops will be held in German. We are sorry for the inconvenience!
Berliner Online Marketing “Stammtisch”
Opening / Kick-off Event
OMCap Conference Over 50 sessions on up to date internet marketing strategies in 4 parallel tracks
Meet the Speakers
All inclusive Event
More than 50 sessions
6 exclusive workshops
With OMCap Berlin focusing predominantly on networking, there are some special features that make the conference a noteworthy event.
Though our exhibition of internet marketing orientated industries may be small, it grants the chance to build new business partners. The OMCap speed networking session in the afternoon provides a great opportunity to quickly and effectively increase your networking resource base in a short space of time.
The conference is followed by a full evening of entertainment at our famous OMCap@night Party to celebrate the successful event. We should mention that anyone in possession of a conference ticket is automatically granted entry to the networking party in the evening.
Jumpstart your OMCap experience a day early and join our open “Berliner Online Marketing Stammtisch” – the a pre-conference party on October 8th. It provides another opportunity to build long term business contacts in an informal setting that could help you overcome your next major obstacle or to achieve new projects and ideas. Meet new people, have a drink and enjoy an inspiring evening!
Have your business grow by sponsoring or exhibiting at OMCap 2013!
We’re currently looking for sponsors or exhibitors for our event. Looking to increase the exposure of your business? OMCap’s audience consists of key decision makers within the industry. Through our tailored sponsorship options, you can associate your brand with these leading individuals and companies.
For more information, please contact us by emailing firstname.lastname@example.org. We look forward to your request and will gladly provide you with any advice you may need.
The conference will take place in an impressive venue – the Kosmos Berlin.Formerly tje biggest cinema of the former GDR, it is today used as an events venue. Situated on a street full of history, within an interesting and lively area of Berlin.
For our pre-conference workshops we found a perfect venue too: the dbb forum berlin This very modern conference center is close to the most famous landmarks in Berlin.
We will be hosting our “Berliner Online Marketing Stammtisch”. More information will follow. Feel free to join us!
If you have any queries and need advice regarding accommodation, we will be more than happy to assist!
Am Werdercher Markt 13
Ticket sale for OMCap 2013 is finished!
Berlin’s large-scale conference for internet marketing started out in 2010 as a networking party. It didn’t take long before the requests for a bigger event came in. Our host Andre Alpar gladly encouraged that idea and created larger and successful events in the following years. In 2011 OMCap – The Online Marketing Capital joined the famous SES Conference & Expo.
The event in 2011 already attracted leading enterprises from the field of performance marketing, thanks to an exciting program: speed networking sessions, networking party and the pre-conference party. All these special features make up this great tradition and therefore became an integral part of our final agenda for last year’s OMCap.
In 2012 600 attendees attended the OMCap conference. As a new special feature we included pre-conference workshops in our conference segment: half day seminars with best practice training in small groups of 20 participants. A success in 2012, we decided to stick to this popular offer as well in 2013.