OMCap am 7. und 8. Oktober 2015 in Berlin

Sie betrachten hier gerade die Seite einer vergangenen OMCap. Aktuelle Infos zur OMCap 2014 finden Sie hier.

OMCap SES Berlin 2012

About OMCap SES Berlin

The popular online marketing conference OMCap SES Berlin 2012 is again taking place in our lovely capital Berlin on October 11th 2012. Berlin’s large-scale conference on Online Marketing is dedicated to exceeding the needs of its attendees, speakers and sponsors. Therefore this year’s conference goes the extra mile: more sessions, more speakers, selected international speakers and thrilling pre-conference workshops on October 10th!

Our dedication to create a sustainable annual event started out in 2010 with a Networking Party at Narva Lounge. Soon the request for a bigger meeting followed. Our host Andre Alpar gladly encouraged that idea and created a remarkably successful event. In 2011 OMCap – The Online Marketing Capital joined the SES Conference & Expo and changed it’s name to OMCap SES Berlin.

2011 already attracted 500 participants due to a compelling programm: speed networking sessions, networking party and the pre-conference party. All these special features make up for a great tradition and therefore became an integral part of our final agenda for this year’s OMCap SES Berlin. Our online marketing conference has a lot to offer and comes with some surprises, too! Well, see for yourself and “Let’s OMCap!”


Conference on October 11th

Within our conference leading experts in the subject will inform you about search engine marketing, SEA & SEO, affiliate marketing, universal search, mobile marketing, social media and a lot more. Our speaker faculty includes leading executives from well known and succsessful enterprises in the field of online marketing that others look to for leadership.

We are very proud to announce that this years’ conference offers 5 sessions in English and you’ll be able to visit them all since all of them are scheduled one after another.

Check out the line-up:

  • More than 45 highly qualified speakers
  • Conference with 4 parallel tracks and over 45 talks
  • Keynote session
  • Exciting panel discussions
  • 5 thrilling sessions in English language with Maile Oyhe (Google), Stephen Burns (Blekko), Andy Mihalop (, Joost de Valk (CEO Yoast BV) and Magnus Bråth (CEO BRATH)
Time Programme (Excerpt for english speakers. For the complete programme please click here)
7:00 am – 8:30 am Registration
9:00 am – 9:30 am Address of welcome: Andre Alpar
9:45 am – 10:30 am SEA & SEO: Blekko: The spam-free search engine
Stephen Burns
10:45 am – 11:30 am SEA & SEO: Your online strategy and Google Webmaster Tools
Maile Ohye
11:45 am – 12:30 pm Black Hat SEO: What should not be done but still works well!
Aaron Axelsson
12:30 pm – 1:30 pm Lunch
1:30 pm – 2:15 pm SEA: PPC in highly competitive markets
Andy Mihalop
2:30 pm – 3:15 pm SEO All Star Panel
Moderator: Jens Fauldrath
Fili Wiese, Johannes Beus, Marcus Tober
3:15 pm – 4:00 pm Coffee break
4:00 pm – 4:45 pm Speed Networking
6:00 pm Drinks & Networking
7:00 pm Dinner & CFP Party

Pre-conference workshops on October 10th

Jumpstart your OMCap SES experience a day early! Take a deep dive on online marketing at a selected workshop. Conducted by recognized thought leaders in their fields, each seminar offers best-practices training. The eight thrilling half day seminars will be held at the Quadriga Forum. Check out the line-up:

8am – 9am Registration & Greeting
9am – 1pm seminar A (fully booked) seminar B (fully booked) seminar C (fully booked) seminar D
Natürliche Linkmarketing-strategien Conversion Optimierung – operative Praxis im Unternehmen Advanced Facebook Marketing Gutscheinmarketing als Marketinginstrument richtig nutzen
mit Maik Metzen mit Lennart Paulsen mit Curt Simon Harlinghausen mit Marcus Seidel
1pm – 2pm Networking-Lunch for all attendees and speakers
2pm – 6pm seminar E seminar F seminar G (fully booked) seminar H (fully booked)
Email-Marketing Advanced WordPress SEO Englischer Vortrag Customer Journey Advanced SEA
mit Nico Zorn mit Joost de Valk cancelled! mit Timo Aden mit Matthias Weth


Our event focuses on networking very much and therefore comes with some special features that make the OMCap SES Berlin conference a remarkable event.

Speed Networking | CFP Networking Party | Berliner Stammtisch

In addition, our exhibition of online-marketing orientated industries, though small, grants the chance to build new business allies. The OMCap speed networking session in the afternoon provides the chance to quickly and effectively increase your resources network. It is the perfect opportunity to build contacts and establish good connections in a short amount of time. By the way, anyone in possession of a conference ticket is automatically granted entry to the CFP networking party in the evening.

In the evening of Octotber 10th you may also attend our open “Berliner Online Marketing Stammtisch” – the pre-conference party where you meet all the others interested in online marketing. Another informal opportunity to build long term business contacts that could help you overcome your next major obstacle or to achieve new projects and ideas. Meet new people, have a drink and enjoy an inspiring evening together with us at Stadtbad Oderberger!


Grow your business by sponsoring or exhibiting at OMCap SES Berlin!
We’re currently looking for sponsors or exhibitors for our event. Do you want more people to know about your business? The OMCap SES audience is made up of decision makers. Through our tailored sponsorships you can associate your brand with these leading individuals and companies.

For more information, please contact us by emailing


The conference will take place in an impressive location, the Kosmos Berlin (Karl-Marx-Allee 131a, 10243 Berlin). It used to be the biggest cinema of the former DDR and is now used as an event location. It´s located on a history-loaded street.

For our pre-conference workshops we found a perfect location, too: the Quadriga Forum (Werderscher Markt 13, 10117 Berlin). This very modern conference center is close by the most famous sights of Berlin.

We’ll host our “Berliner Online Marketing Stammtisch” at Stadtbad Oderberger (Oderberger Straße 57/59, 10435 Berlin) in Prenzlauer Berg, an interesting and vibrant area of Berlin. Feel free to join us!

If you have questions on where to stay, we will gladly help you!


Be part of OMCap SES Berlin conference and get your ticket NOW!

Event Price*
Conference at Kosmos (Oct. 11th) incl. Networking Party 499,00 €
Conference at Kosmos (Oct. 11th) incl. Networking Party
1 workshop at Quadriga Forum (Oct. 10th)
749,00 €
Conference at Kosmos (Oct. 11th) incl. Networking Party
2 workshops at Quadriga Forum (Oct. 10th)
999,00 €
1 workshop without conference at Quadriga Forum (Oct. 10th)
incl. Networking Party at Kosmos (Oct. 11th)
349,00 €
2 workshops without conference at Quadriga Forum (Oct. 10th)
incl. Networking Party at Kosmos (Oct. 11th)
649,00 €
Networking Party without conference at Kosmos (Oct. 11th) 35,00 €
Purchase of tickets is conducted via the external provider “Amiando” . Payment methods accepted: credit card, direct debit, prepayment or Paypal . * All prices incl. VAT



To stay up to date, please also check Facebook, XING, Google+ and Twitter. For further questions, please do not hesitate to contact us at any time by emailing



OMCap SES Berlin 2012 Speakers

  • Newsletter

  • Facebook