OMCap 2017»Speakers

The OMCap offers national and international speakers a platform to present in front of a comprehensive audience and to share their expert knowledge with all participants of the conference. This year again, at the OMCap 2017, we guarantee a high-end line up with the most entertaining and professional speakers of the online marketing industry.

  • Anna Troidl

    Anna is a Content Marketing Specialist at Webcertain, where she manages international content marketing projects for a range of clients and sectors such as Finance, IT, Travel & Tourism, Education and Fashion. She continues to pursue her career in digital marketing helping clients connect with their local audience through engaging culturally-sensitive content. Anna is passionate about sharing her knowledge and contributes to Webcertain’s Know-How and training platform through videos and blog posts with practical tips on things to consider with creating content for an international audience and the approach to the different types of content. Anna is originally from Germany with a background in business administration, marketing & psychology. Whenever she is not busy keeping up with the latest industry trends, Anna enjoys swimming, cycling and, is a live music enthusiast!

    Conference: International Content Marketing – Overcoming Challenges to Creating Local Content

  • Daniel Kaliner

    Daniel is senior SEO consultant at Performics, one of the three largest agencies for search engine and performance marketing in Germany. He has worked in the agency as strategic and technical adviser since November 2012 and is responsible for the coordination of the advice team. Prior to this, the business economist built up the SEO division at Groupon as head of SEO successfully and conceptualized and implemented international SEO for 42 countries. Due to his SEO knowledge, Daniel attends industry events as a speaker e.g. SEO Campixx. Next to his passion for online marketing, he uses his free time for sport activities such as tennis, riding his racing bicycle and he enjoys traveling.

    Seminars: OnPage: Technisches, strategisches und inhaltliches SEO

  • Erik Siekmann

    Erik is a general manager of a consulting firm for performance marketing optimization in Hamburg. The focus areas are the strategic and operative consulting in all fields of performance marketing: from relevant performance marketing channels, e.g. search engine marketing, display advertising and affiliate marketing, to tracking and monitoring to data base marketing and CRM. Additionally, online media audits and a vendor-neutral range of online marketing technology and agencies belong to the core business of DIGITAL FORWARD.

    Conference: Multidimensionales Testing: Die relevanten KPI’s und Benchmarks für profitables Wachstum

  • Florian Heinemann

    Florian Heinemann is chiefly responsible for the division of marketing, CRM and business intelligence at Project A Ventures. Prior to this, between 2007 and 2012 Florian built up and led the same areas of responsibility at Rocket Internet GmbH as a managing director and also accompanied projects such as TopTarif, eDarling and Zalando. Before joining Rocket, Florian was a co-founder and a managing director of marketing at JustBooks/AbeBooks (1999-2002,) and was responsible for the growth of the online marketing division at Jamba!, as well as the expansion of iLove (2003-2005,). In 2006, he built up the online marketplace Antikoerper-online.de as a co-founder. Additionally, he is a business angel for more than 40 start-ups in the fields of internet and media, e.g. AdScale, Ladenzeile, Netmoms, Trivago and Tradoria. Next to his practical activities, Florian completed his doctorate at Handelhochschule Leipzig and RWTH Aachen in the area of entrepreneurship/innovation management and was a visiting scholar at Wharton School.

    Conference: Session tba

  • Ingo Kahnt

    Ingo Kahnt is managing director at Newcast. Since 2014, Ingo is responsible for managing the agency and has significantly shaped the structure to a content agency. Prior to this, Ingo Kahnt was head of marketing communication at Toyota Germany, where he was responsible for the digital agenda of the company for five years. Additional postings of his long career that has lasted over 20 years are cayenne Gruppe, Wunderman, BMZ!FCA and Springer & Jacoby. Before this, the 47-year-old studied business economics at Bergische Universität Wuppertal.

    Conference: Programmatic Creative - wie One-to-One Kommunikation endgültig reichweitenfähig wird

  • Jennifer Bölitz

    Jennifer Bölitz is a senior SEA consultant and leads the PPC team of Performics in Berlin. With more than 1600 employees in 41 countries Performics belongs to the top 3 performance marketing agencies worldwide. The Berlin native made the move from online gaming to online marketing. Since 2012, Jennifer has been working at the online marketing agency and was involved in the setup of the Berlin PPC team. Her focus lies on the strategic consultation and support of well-known brands for the German and the international market. Due to her numerous audits and account optimizations, Jennifer is a versatile SEA expert and likes to share her knowledge as an author and speaker, e.g. at SEAcamp, ADworld Experience, and PPC Masters.

    Seminars: AdWords und SEA für Fortgeschrittene

  • Maik Metzen

    Maik Metzen is CEO of the international online marketing agency Performics at the Berlin office (formerly AKM3), where more than 170 employees are currently employed. With over 2,400 employees in 57 countries, Performics is one of the top three performance agencies worldwide. Maik can look back on over 11 years of online marketing experience. During his studies in economics at the University of Cologne he gained some practical experience in search marketing at Spreadshirt in Boston, USA. Before the founding of AKM3, Maik Metzen was responsible for the SEM, SEO and controlling department of Hitmeister (now Metro Group) for over two years. At Performics, Maik is head of the Content- & Offpage Marketing, Search Engine Advertising and the Finance Department. In addition, Maik is co-founder of cigar online shop Noblego and co-author of the book “SEO – Strategy, Tactics and Technology”.

    Seminars: Content Marketing

    Seminars: Off-Page SEO

  • Manuel Hinz

    Manuel Hinz was involved in the set-up of several of e-commerce start-ups and supervised as head of corporate development and was the interim-CFO during the sale of DailyDeal to Google. Following, Manuel founded the price comparison site Toroleo together with Project A Venture, and as interims manager, Manuel was responsible for the marketing of Scarosso. Prior to this, Manuel studied Business Economics at FH Kiel and the University of North Florida. In 2015, Manuel and Markus Wübben joined together in order to found CrossEngage, a cloud-based solution for cross-channel marketing organization.

    Conference: Building the optimal Marketing Technology Stack for Cross-Channel Marketing – Options Learnings & Use Cases

  • Markus Koczy

    As CEO of Performics Berlin, Markus Koczy advises companies regarding strategical, technical and content-related search engine optimization. With more than 2,400 employees worldwide, Performics is one of the three biggest agencies for search engine and performance marketing. During his studies in business economics in Bochum and Dortmund, Markus led the SEO department of a Cologne start up until 2009. Prior to the founding of AKM3 (now Performics), Markus worked at Rocket Internet GmbH for well-known companies such as Zalando and eDarling in the field of online marketing. Because of his extensive experience, Markus has been publicized in leading media outlets covering a wide range of topics in online marketing.

    Seminars: OnPage: Technisches, strategisches und inhaltliches SEO

  • Markus Wübben

    Markus Wübben is an experienced marketing expert who has been responsible for the development of data-driven marketing applications, as well as start-ups for the last years. As Global Product Owner at Rocket Internet, Markus developed a multi-channel campaign management solution and worked at Arvato/Bertelsmann as head of industry promotions. Prior to this, Markus studied informatics at TU Dortmund and graduated in data-driven marketing at TU Munich. In 2015, Markus and Manuel Hinz joined together in order to found CrossEngage, a cloud-based solution for cross-channel marketing orchestration.

    Conference: Building the optimal Marketing Technology Stack for Cross-Channel Marketing – Options Learnings & Use Cases

  • Matthäus Michalik

    Matthäus Michalik is a Senior Consultant at Performics, the leading global performance marketing agency that belongs to Publicis Media. As a global agency, Performics advises companies on the topics of search, social media, content marketing and display advertising, specializing in international websites and projects. Matthäus established and built up the international Outreach team within the agency, which provides support to companies in over 20 countries and in 16 different languages. With his expertise, he is able to advise corporations and provide project assistance on the topics of strategic and technical search engine optimization (SEO), app store optimization (ASO) and marketplace optimization (MPO). In addition to his role as Senior Consultant, Matthäus is also an expert speaker at national and international conferences, including OMCap in Berlin, SEMCamp in Poland and SEOZone in Turkey. Before he joined Performics, Matthäus worked in online marketing at Hitmeister and SoQuero (now BlueSummit).

    Seminars: Off-Page SEO

  • Melanie Schlegel

    Melanie Schlegel, born in 1978 in Schleswig-Holstein, has been indulging her passion for online marketing since 2005. Upon completion of her diploma in sociology, from 2005 to 2008 Melanie Schlegel was responsible for strategic and operative SEA campaigns of numerous clients at eprofessional, a Hamburg performance marketing agency. This was followed by professional stages on the business side of things – from 2008 to 2011, Melanie was responsible for the international SEA strategy of PARSHIP in 14 countries, as well as Gay PARSHIP. As a leader of business development at pilot GmbH, Melanie was responsible for a sustainable and thorough online marketing strategy development for new clients since 2013 and also for the development of existing clients. Since July 2014, Melanie Schlegel has been department manager for SEA and PSM at OTTO in Hamburg.

    Conference: Herausforderungen eines Vollsortimentlers

  • Rudger de Groot

    With his company Mintminds, Rudger assists a wide range of companies across Europe with CRO strategies and testing activities. No matter the tool or analytics platform, CRO and A/B testing can only succeed if the right process is in place, the right test setup is determined and all relevant test data goes into an analytics platform or DMP. Only when these prerequisites are met we can truly use creativity, psychological theories and new business ideas to deliver valuable insights that help improve your customers experience. And in doing so, ensure the future of your business. Rudger is the former Head of CRO at Conrad Electronic International, the largest European omnichannel retailer with over 700.000 electronic products. Here, he was responsible for the setup of an international testing strategy and designing the process of high frequent a/b testing, combined with extensive user research. In 2014 Rudger was invited to join the expert group Revenu Optimization within the Dutch research platform Shopping Tomorrow. Their goal is to inform retailers through white papers on topics such as CRO, A/B testing, Testing processes, Tooling, Customer journey mapping and Personalisation.

    Conference: The technical side of a/b testing

  • Steffen Jecke

    Steffen is head of social media (previously head of SEA) at Projector. The focus of his responsibility is social media, digital advertising and comprehensive online marketing consulting. In this role, he works very closely with companies like ProSiebenSat.1 Media, Burda, and Carhartt. His personal interests encompass good food, stimulating conversations, strenuous sports and exciting adventures.

    Conference: Influencer Marketing vs Facebook Ads

  • Vincent Kittmann

    At OMR, Vincent is “Head of Podcasts,” and as such he directs and steers everything related to podcasts. That means production, promotion and marketing. In addition, he’s constantly expanding the “Podstars” project, one of the first networks for podcasters and advertisers in Germany. Vincent is always up-to-date on the latest Podcast trends in the Fatherland and stateside.

    Conference: The OMR Take on the State of Podcasts