OMCap 2017»Speakers

The OMCap offers national and international speakers a platform to present in front of a comprehensive audience and to share their expert knowledge with all participants of the conference. This year again, at the OMCap 2017, we guarantee a high-end line up with the most entertaining and professional speakers of the online marketing industry.

  • Anna Troidl

    Anna is a Content Marketing Specialist at Webcertain, where she manages international content marketing projects for a range of clients and sectors such as Finance, IT, Travel & Tourism, Education and Fashion. She continues to pursue her career in digital marketing helping clients connect with their local audience through engaging culturally-sensitive content. Anna is passionate about sharing her knowledge and contributes to Webcertain’s Know-How and training platform through videos and blog posts with practical tips on things to consider with creating content for an international audience and the approach to the different types of content. Anna is originally from Germany with a background in business administration, marketing & psychology. Whenever she is not busy keeping up with the latest industry trends, Anna enjoys swimming, cycling and, is a live music enthusiast!

    Conference: International content marketing – Overcoming challenges to creating local content

  • Annika Weckner

    Annika Weckner is a Display Specialist for Central Europe (DACH & Eastern Europe). Before working on the Display side of things, she was responsible for the commercialization of Search Audience solutions across EMEA. She also has extensive experience in working in the online retail sector and with Google Shopping.

    Conference: Driving performance with Google's display solutions

  • Axel Reichmann

    Axel works with clients from the fashion retail sector and helps them understand the changes happening both in the retail sector and in consumer behaviour, and how they can react to those shifts using Google’s solutions. He has been with Google for seven years in various sales roles.

    Conference: Beyond the click - capturing the intent of an impatient consumer

  • Bernd Holbein

    Bernd has been working for Google for more than 4 years. As a specialist for measurement and attribution he especially works with Retail companies to improve their understanding of user journeys and solve attribution challenges. Before joining Google Bernd worked as a product manager re-building the 2nd biggest online shop in Germany from scratch whilst introducing agile software development methods to the Otto group.

    Conference: Take search marketing to the next level with data-driven attribution

  • Christoph Bluhm

    Christoph Bluhm works as a Product/Sales Expert for YouTube & Video and consults advertisers from all industires across Germany on how to leverage online video opportunites. Christoph has been with Google for over 10 years and previously worked as a key account, industry and global top accountcs manager with some of Google’s largest, most advanced advertisers from the Tech and Food sector.

    Conference: YouTube - The ads you need to plan with

  • Daniel Kaliner

    Daniel is senior SEO consultant at Performics, one of the three largest agencies for search engine and performance marketing in Germany. He has worked in the agency as strategic and technical adviser since November 2012 and is responsible for the coordination of the advice team. Prior to this, the business economist built up the SEO division at Groupon as head of SEO successfully and conceptualized and implemented international SEO for 42 countries. Due to his SEO knowledge, Daniel attends industry events as a speaker e.g. SEO Campixx. Next to his passion for online marketing, he uses his free time for sport activities such as tennis, riding his racing bicycle and he enjoys traveling.

    Seminars: OnPage: Technisches, strategisches und inhaltliches SEO

  • Denis Dautaj

    Denis Dautaj is a Search Automation Specialist for Central Europe and is focused on automated bidding. Before his time as Automation Specialist, he already helped large clients as an Account Manager with self-created bidding tools. His mission: business growth via really smart bidding.

    Conference: Search advertising driven by machine learning

  • Diana Pottek

    Diana is a part of the Business Development Team at OMR – the Online Marketing Rockstars. Diana is responsible fort he commercial exploitation of the OMR podcasts as well as podcasts from “Podstars” which is one of the first networks for podcasters and advertisers in Germany. Not only in business but also privately, Diana is a passionate podcast consumer. Besides the OMR Podcast Diana has subscribed a lot of other digital business podcasts.

    Conference: The OMR take on the state of podcasts

  • Dominik Wöber

    Dominik Wöber joined Google about 10 years ago. Since then he has gained experience while working across multiple Sales functions and Google offices. Since 2012, Dominik Wöber has led DACH Performance Sales Team covering Search, Mobile and Display. Since 2015 his regional responsibility expanded to Central Europe (DACH+CEE). Prior to Google, Dominik worked as a SEO and Online Consultant while completing his studies in Business Administration and E-Business Management at the University of Applied Sciences in Krems, Austria.

    Conference: Mobile – be fast, be seen, be smart.

  • Erik Siekmann

    Erik is a general manager of a consulting firm for performance marketing optimization in Hamburg. The focus areas are the strategic and operative consulting in all fields of performance marketing: from relevant performance marketing channels, e.g. search engine marketing, display advertising and affiliate marketing, to tracking and monitoring to data base marketing and CRM. Additionally, online media audits and a vendor-neutral range of online marketing technology and agencies belong to the core business of DIGITAL FORWARD.

    Conference: Multidimensionales Testing: Die relevanten KPI’s und Benchmarks für profitables Wachstum

  • Florian Heinemann

    Florian Heinemann is chiefly responsible for the division of marketing, CRM and business intelligence at Project A Ventures. Prior to this, between 2007 and 2012 Florian built up and led the same areas of responsibility at Rocket Internet GmbH as a managing director and also accompanied projects such as TopTarif, eDarling and Zalando. Before joining Rocket, Florian was a co-founder and a managing director of marketing at JustBooks/AbeBooks (1999-2002,) and was responsible for the growth of the online marketing division at Jamba!, as well as the expansion of iLove (2003-2005,). In 2006, he built up the online marketplace Antikoerper-online.de as a co-founder. Additionally, he is a business angel for more than 40 start-ups in the fields of internet and media, e.g. AdScale, Ladenzeile, Netmoms, Trivago and Tradoria. Next to his practical activities, Florian completed his doctorate at Handelhochschule Leipzig and RWTH Aachen in the area of entrepreneurship/innovation management and was a visiting scholar at Wharton School.

    Conference: The state of digital marketing

  • Frederic Pfister

    Frederic Pfister works as a Measurement & Attribution Specialist for the Retail sector in Germany. Before that he was Account Manager for Onmi-chammel Retail clients, helping them better understand and solve the Online 2 Offline challenge. Overal Frederic works at Google for almost 4 years and is now based in the Berlin office.

    Conference: Measurement for performance: Leveraging data-driven attribution!

  • Ingo Kahnt

    Ingo Kahnt is managing director at Newcast. Since 2014, Ingo is responsible for managing the agency and has significantly shaped the structure to a content agency. Prior to this, Ingo Kahnt was head of marketing communication at Toyota Germany, where he was responsible for the digital agenda of the company for five years. Additional postings of his long career that has lasted over 20 years are cayenne Gruppe, Wunderman, BMZ!FCA and Springer & Jacoby. Before this, the 47-year-old studied business economics at Bergische Universität Wuppertal.

    Conference: Programmatic-Creative - wie One-to-One Kommunikation endgültig reichweitenfähig wird

  • Jennifer Bölitz

    Jennifer Bölitz is a senior SEA consultant and leads the PPC team of Performics in Berlin. With more than 1600 employees in 41 countries Performics belongs to the top 3 performance marketing agencies worldwide. The Berlin native made the move from online gaming to online marketing. Since 2012, Jennifer has been working at the online marketing agency and was involved in the setup of the Berlin PPC team. Her focus lies on the strategic consultation and support of well-known brands for the German and the international market. Due to her numerous audits and account optimizations, Jennifer is a versatile SEA expert and likes to share her knowledge as an author and speaker, e.g. at SEAcamp, ADworld Experience, and PPC Masters.

    Seminars: AdWords und SEA für Fortgeschrittene

  • Liz Walton

    Liz Walton is the Vice President of Marketing at Yext where she leads brand marketing and communications globally. Serving on the leadership team, she has helped grow the company from a 75 person startup to a global organization with more than 700 employees. Prior to Yext she was at Stamped, which was acquired by Yahoo in 2012. Liz graduated from Northwestern University with a degree in classics and economics and lives in New York City.

    Conference: The rise of intelligent services

  • Lydia Flügel

    Lydia Flügel is a SEO Consultant at the international online marketing agency Performics in Berlin. There, she advises clients on search engine optimization and carries out technical and strategic analysis. Before she came to Performics, Lydia worked at MeinFernbus (today FlixBus) for 3 years and was responsible for their Online Marketing, specifically SEO and social media, among other things.

    Seminars: Content-Marketing

  • Maik Metzen

    Maik Metzen is CEO of the international online marketing agency Performics at the Berlin office (formerly AKM3), where more than 170 employees are currently employed. With over 2,400 employees in 57 countries, Performics is one of the top three performance agencies worldwide. Maik can look back on over 11 years of online marketing experience. During his studies in economics at the University of Cologne he gained some practical experience in search marketing at Spreadshirt in Boston, USA. Before the founding of AKM3, Maik Metzen was responsible for the SEM, SEO and controlling department of Hitmeister (now Metro Group) for over two years. At Performics, Maik is head of the Content- & Offpage Marketing, Search Engine Advertising and the Finance Department. In addition, Maik is co-founder of cigar online shop Noblego and co-author of the book “SEO – Strategy, Tactics and Technology”.

    Seminars: Content-Marketing

    Seminars: Off-Page SEO

  • Manuel Hinz

    Manuel Hinz was involved in the set-up of several of e-commerce start-ups and supervised as head of corporate development and was the interim-CFO during the sale of DailyDeal to Google. Following, Manuel founded the price comparison site Toroleo together with Project A Venture, and as interims manager, Manuel was responsible for the marketing of Scarosso. Prior to this, Manuel studied Business Economics at FH Kiel and the University of North Florida. In 2015, Manuel and Markus Wübben joined together in order to found CrossEngage, a cloud-based solution for cross-channel marketing organization.

    Conference: Building the optimal marketing technology stack for cross-channel-marketing – Options learnings & use cases

  • Marc Aufzug

    Marc Aufzug is executive partner of the Global Marketplace Group GmbH and advises manufacturers and brands concerning operational marketplace management within the business unit factor-a. Mr Aufzug has many years of entrepreneurial experience and expertise in the field of e-commerce as well as in the set-up of agencies, among others as co-founder of AKM3 (today Performics). With more than 100 successful consulting projects in the fields of Amazon product data and content, Amazon Paid Advertising – Amazon Marketing Services (AMS) and Amazon Sales (AAP) – as well as Amazon Sales Excellence in continuous growth management, he established factor-a with Dominik Bors as a pioneer and leading service provider in brand and manufacturer support on Amazon.

    Conference: Die effektivsten Hebel für erfolgreiches Amazon-Vendor-Management

  • Mario Jung

  • Markus Koczy

    As CEO of Performics Berlin, Markus Koczy advises companies regarding strategical, technical and content-related search engine optimization. With more than 2,400 employees worldwide, Performics is one of the three biggest agencies for search engine and performance marketing. During his studies in business economics in Bochum and Dortmund, Markus led the SEO department of a Cologne start up until 2009. Prior to the founding of AKM3 (now Performics), Markus worked at Rocket Internet GmbH for well-known companies such as Zalando and eDarling in the field of online marketing. Because of his extensive experience, Markus has been publicized in leading media outlets covering a wide range of topics in online marketing.

    Seminars: OnPage: Technisches, strategisches und inhaltliches SEO

  • Markus Wübben

    Markus Wübben is an experienced marketing expert who has been responsible for the development of data-driven marketing applications, as well as start-ups for the last years. As Global Product Owner at Rocket Internet, Markus developed a multi-channel campaign management solution and worked at Arvato/Bertelsmann as head of industry promotions. Prior to this, Markus studied informatics at TU Dortmund and graduated in data-driven marketing at TU Munich. In 2015, Markus and Manuel Hinz joined together in order to found CrossEngage, a cloud-based solution for cross-channel marketing orchestration.

    Conference: Building the optimal marketing technology stack for cross-channel-marketing – Options learnings & use cases

  • Martin Loss

    Martin consults advertisers and agencies across central Europe on numerous performance aspects of their mobile advertising activities and multi-screen solutions. This includes mobile UX & speed optimizations, latest open web technologies and their implications for advertisers. He has been with Google for 4+ years and developed wide ranging experiences in the field of performance marketing in various industries such as Travel, Retail, & Finance.
    Martin was able to witness the impact of mobile devices on users and economies first hand in Jakarta, Indonesia – a truly mobile first place. Ask him about his experiences of living and working in a city that is supposedly the most active city on Twitter globally and he will be more than happy to share his discoveries.

    Conference: Beyond the click - capturing the intent of an impatient consumer

  • Matthäus Michalik

    Matthäus Michalik is a Senior Consultant at Performics, the leading global performance marketing agency that belongs to Publicis Media. As a global agency, Performics advises companies on the topics of search, social media, content marketing and display advertising, specializing in international websites and projects. Matthäus established and built up the international Outreach team within the agency, which provides support to companies in over 20 countries and in 16 different languages. With his expertise, he is able to advise corporations and provide project assistance on the topics of strategic and technical search engine optimization (SEO), app store optimization (ASO) and marketplace optimization (MPO). In addition to his role as Senior Consultant, Matthäus is also an expert speaker at national and international conferences, including OMCap in Berlin, SEMCamp in Poland and SEOZone in Turkey. Before he joined Performics, Matthäus worked in online marketing at Hitmeister and SoQuero (now BlueSummit).

    Seminars: Off-Page SEO

  • Michaela Woloszczak

    Michaela Woloszczak works as a Product Expert for Google Search Audience Solutions and consults advertisers and agencies across Germany, Austria, Switzerland as well as Eastern Europe on how to leverage audience signals and relevant messaging in online advertising. Michaela has been with Google for almost 5 years and previously worked as a key account manager with some of our largest, most advanced advertisers across various industries, including travel, software and B2B retail.

    Conference: Search advertising driven by machine learning

  • Rudger de Groot

    With his company Mintminds, Rudger assists a wide range of companies across Europe with CRO strategies and testing activities. No matter the tool or analytics platform, CRO and A/B testing can only succeed if the right process is in place, the right test setup is determined and all relevant test data goes into an analytics platform or DMP. Only when these prerequisites are met we can truly use creativity, psychological theories and new business ideas to deliver valuable insights that help improve your customers experience. And in doing so, ensure the future of your business. Rudger is the former Head of CRO at Conrad Electronic International, the largest European omnichannel retailer with over 700.000 electronic products. Here, he was responsible for the setup of an international testing strategy and designing the process of high frequent a/b testing, combined with extensive user research. In 2014 Rudger was invited to join the expert group Revenu Optimization within the Dutch research platform Shopping Tomorrow. Their goal is to inform retailers through white papers on topics such as CRO, A/B testing, Testing processes, Tooling, Customer journey mapping and Personalisation.

    Conference: The technical side of a/b testing

  • Stefan Haupthoff

    Stefan Haupthoff is Head of SEO & Onsite at Mister Spex GmbH, Europe’s leading online optician. His responsibilities include all strategic and operational SEO activities as well as the implementation and localization of onsite campaigns and the conceptual development of specific user touchpoints (homepage, service area, landing pages, etc.). Prior to this, as a freelance search consultant, Stefan Haupthoff advised agencies and clients in the areas of SEO, SEA and content marketing. Prior to his freelance work, Haupthoff worked for three years as a Senior SEO Consultant at AKM3 GmbH, where he was active as a speaker at conferences and as a consultant for pitches, workshops and SEO analyses.

    Conference: SEO-Tipps aus der Praxis für mehr Sichtbarkeit bei Google: Learnings aus 6 Jahren Suchmaschinenoptimierung als Agentur-Consultant, Freelancer & Inhouse-SEO

  • Steffen Jecke

    Steffen is head of social media (previously head of SEA) at Projector. The focus of his responsibility is social media, digital advertising and comprehensive online marketing consulting. In this role, he works very closely with companies like ProSiebenSat.1 Media, Burda, and Carhartt. His personal interests encompass good food, stimulating conversations, strenuous sports and exciting adventures.

    Conference: Influencer-Marketing vs. Facebook-Ads

  • Sven Achterberg