Seminars

OMCap 2017»Seminars

On October 5th, 2016, in 4-hour intense seminars, online marketing experts will give you helpful tips to selected online marketing topics. The number of participants per seminar is limited to 20 to ensure an added value for each participant.

Choose between the following topics: Content Marketing, On Page – SEO, Off Page – SEO and AdWords!

OMCap 2017 Seminars

Time
Seminar 1
Seminar 2
08:00 - 09:00
Registration Seminars in the Morning
09:00 - 13:00
Content Marketing
Maik MetzenMagdalena Mues
Time
Seminar 3
Seminar 4
13:00 - 14:00
Lunch Break & Registration for Seminars in the Afternoon
14:00 - 18:00
Off Page – SEO
Maik Metzen;Matthäus Michalik

OMCap 2017 Seminars

Content Marketing

09:00 - 13:00
Seminar 1
✔   Beginner
✔   Advanced
❌   Expert

Content Marketing in practice: this seminar shows, with the help of practical examples, how the different phases of content marketing can be successfully implemented – from idea generation to reporting. The following questions will be covered in the seminar: How do I define my target group? How do I find suitable ideas? How do I define my goals? How do I find suitable content for my idea? How do I integrate informational content on my site? What do I need to consider by generating content? How can I seed my content? How do I value the success of my campaign?


OnPage: Technisches, strategisches und inhaltliches SEO

09:00 - 13:00
Seminar 2
✔   Beginner
✔   Advanced
❌   Expert

The strategic, technical and content-related search engine optimization is far away from any trends in link and content marketing and is still a highly relevant piece of the puzzle of a successful search engine optimization. In on page optimization it is not only important anymore if the keyword must be part of the headline, more important are strategic questions that involve the whole concept of a site and the informational architecture. On page optimization is the basis for a successful SEO – a marketing campaign cannot be as successful when the minimum requirements of architecture, content and internal linking are not met. This seminar shows how to draft a long-term SEO strategy, which requirements apply for the website in order to get good rankings and what to pay further attention for, by building website content and its integration in the whole concept.


Off Page – SEO

14:00 - 18:00
Seminar 3
✔   Beginner
✔   Advanced
❌   Expert

This workshop deals with the basic question of how sustainable off page SEO looks like now and may look like in the future. Due to countless Google quality updates, companies are forced to rethink their strategies. Using practical examples, the seminar will answer the following questions: What strategies are available to get valuable links while working efficiently? Which content has to be created for that? Which seeding options work? What tools should be used on a daily basis? How can companies avoid possible manual and algorithmic penalties and come out of existing ones? Which departments in the company must be involved for a holistic strategy? How do I find out what my competition is up to?


AdWords und SEA für Fortgeschrittene

14:00 - 18:00
Seminar 4
❌   Beginner
✔   Advanced
❌   Expert

The AdWords seminar is for users who have some experiences and for users with advanced SEA skills who would like to expand and deepen their knowledge of paid advertising. Jennifer Bölitz will address operative as well as strategic measures for the setup, the optimization and account management. For both agencies and companies alike, there are often the same concerns: How to optimally build up an account with a long-term focus, in order to shape the supervision and optimization expediently? How to establish and implement testing processes? How can audits help uncover additional potentials? What needs to be considered with the project management – either with complex accounts, international accounts or in the daily business? These and more topics will be covered by Jennifer Bölitz with possible approaches and solutions. In addition, there will be time for questions from the participants.