The OMCap offers national and international speakers a platform to present in front of a comprehensive audience and to share their expert knowledge with all participants of the conference. This year again, at the OMCap 2016, we guarantee a high-end line up with the most entertaining and professional speakers of the online marketing industry.
- Anders Hjorth altima°
- Andraz Stalec Red Orbit
- André Morys Web Arts AG
- Andreas Assum nu3
- Arno Schmidt SALESManago
- Benjamin Locher Telefónica Deutschland
- Christoph Magnussen Blackboat
- Daniel Kaliner Performics
- Dominik Wöber Google
- Dr. Alexander Korth Webmetrics
- Dr. Darius Zumstein Hochschule Luzern
- Dr. Markus Wübben CrossEngage
- Erik Siekmann Digital Forward
- Florian Heinemann Project A Ventures
- Gisele Navarro NeoMam Studios
- Holger Behnsen emarsys
- Jennifer Bölitz Performics
- Jens Bünger emazings
- Magdalena Mues Performics
- Maik Metzen Performics
- Manuel Hinz CrossEngage
- Marie Polli ConversionXL
- Markus Koczy Performics
- Martin Künzi Enigma
- Martin Loss Google
- Matthäus Michalik Performics
- Maximilian Modl Newsletter2Go
- Philipp Westermeyer Online Marketing Rockstars
- Richard Stinauer adtraffic GmbH
- Sebastian Wenig posterXXL GmbH
- Thilo Heller Kenshoo
- Thorsten Blöcker netnomics GmbH
- Volker Schmidt Productsup
Anders Hjorth is a digital marketing professional with a broad experience across SEO, Paid Search, Social Media, Content marketing and Programmatic. He frequently speaks and writes internationally on Digital Marketing. He was among the first SEOs in France, involved in the first affiliate platforms and the first to be certified Google Advertising Professional there, Anders was also a pioneer of Content marketing. He has founded and co-founded several agencies: Relevant Traffic (Search Marketing), BDBL MEDIA (Biddable Media) and SEMY-award winner AZNOS (Content Marketing) and was COO for GroupM Search for the EMEA region. BDBL MEDIA is now part of Digital Marketing agency Altima where Anders is a Partner involved in the international expansion from its French base into China, Russia, US and Canada.
Conference: The Secret Weapon for Content Marketing Success
Andraž Štalec is the CEO and Co-founder of Red Orbit, one of the leading digital performance agencies in Adriatic region. He is focused on optimizing digital performance with strong focus on business goals. Data, analytics and performance run through his veins. He is also Google certified trainer and a regular speaker at various domestic and foreign events. At Red Orbit he works with a team of highly specialized professionals to push the limits of digital marketing and challenge the status quo. They measure, analyze and optimize digital users’ behavior. Andraž is adviser to numerous renowned Slovenian and foreign companies. He received the Best business idea of 2009 award for his company Red Orbit and the recognition of the Start-Up Slovenia 2010.
Conference: Mastering the Force
André Morys, born 1974, is the author of the book “Conversion Optimierung” and chairman of Web Arts AG – Germany’s leading agency for conversion optimization. Web Arts employs more than 40 employees at three locations and supervises lead/retail volume of more than seven billion euros. André Morys is an initiator and founder of the international alliance for conversion optimization. Customers of Web Arts include national and international online retailers, financial service providers and brand manufacturers – all of which Web Arts has helped to partially double their conversion rate. André Morys’ articles on www.konversionskraft.de are often quoted by the media. In fact, articles, interviews and contributions of André Morys have been published in t3n, AdZine, iBusiness.de, webselling, Website Boosting, InternetWorld and many more. In addition, André is a lecturer at Würzburg College and has given numerous keynotes and lectures on national and international conferences on the topics of e-commerce, optimization strategies and conversion optimization.
Andreas Assum (47) is the managing director for Nu3 GmbH – Europe’s leading provider for smart nutrition. Before that, he was part of the management team as vice president of marketing at ImmobilienScout24. Andreas was largely responsible for increasing the popularity of ImmobilienScout24. For his work, he won the 2014 German Marketing Prize. Andreas has more than 20 years of experience in eCommerce and media. He lives with his family in Berlin and as a business angel, he supports financial technology and loyalty marketing companies.
Conference: Panel: Performance Marketing
Arno Schmidt, is a professional Logistic/Sales specialist, who developed different countries in his career, especially German and Dutch speaking countries. He joined Salesmanago in 2016 to establish and develop the German speaking market for the company.
Benjamin Locher is an online performance manager at Telefónica Deutschland, the biggest wireless carrier in Germany. He is responsible for the SEA activities of the Telefónica brands o2, BASE, Blau and simyo. After his studies in International Business and Information Management at the Maastricht University, Benjamin started his career at Google in Dublin. There he advised successful German start-ups and supervised their online marketing activities via Google. Before switching to the telecommunication industry, Benjamin co-built the online marketing department at the e-commerce start-up Springlane as head of SEA.
Conference: Panel | Performance Marketing
Christoph Magnussen has been an entrepreneur ever since his schooldays, and founded his own social media agency and a re-commerce startup after his studies in St. Gallen. In less than five years his re-commerce startup turnover went from 1 million to 31 million euro. Instead of going the conventional route and hiring new people to push the company’s growth, he decided to increase the productivity of his employees with the help of online collaboration tools. More and more of his friends, who also happened to be founders of companies, called Christoph to learn about the possibility of increasing productivity within their businesses by implementing the same digital setup. And that’s how the idea for Blackboat came to be. Blackboat is a consultancy company with a focus on technology/cloud services. It helps business through their digital transformation, not only the implementation phase, but also by sustainably boosting efficiency. Christoph is also an expert keynote speaker about the ‘digital transformation’ and how an organization can liberate itself from the outdated way of thinking, working methods, and software of the ‘90s.
Daniel is senior SEO consultant at Performics, one of the three largest agencies for search engine and performance marketing in Germany. He has worked in the agency as strategic and technical adviser since November 2012 and is responsible for the coordination of the advice team. Prior to this, the business economist built up the SEO division at Groupon as head of SEO successfully and conceptualized and implemented international SEO for 42 countries. Due to his SEO knowledge, Daniel attends industry events as a speaker e.g. SEO Campixx. Next to his passion for online marketing, he uses his free time for sport activities such as tennis, riding his racing bicycle and he enjoys traveling.
Dominik Wöber has been working for Google since 2007 and has gained valuable experiences in different sales and office positions along the way. As head of performance solutions for Germany, Austria, and Switzerland, as well as Central and Eastern European countries (search, mobile and performance display), Dominik leads a team that is the crossing point of the product and sales teams at Google. Prior to Google, Dominik studied “Unternehmensführung und E-Business Management” at IMC Fachhochschule Krems and simultaneously gained his first work experience as a SEO and website consultant for a number of companies.
Dr. Alexander Korth
Alexander Korth is head of Webmetrics, the specialist for marketing tech intelligence of the Publicis Media. Webmetrics offers its customers a consultation and service in a highly complex environment: Marketing technology (MarTech) such as advanced web analytics, DMPs, personalization and dash boarding. Alexander’s expertise lies in data, audiences and technology. Prior to his time at Webmetrics, Alexander worked for United Internet Media and was responsible for the portfolio of the data-driven targeting and insights products, e.g. CRM targeting. Alexander did his doctorate on privacy in social media and ran the research sector information retrieval and machine learning (AI) with the topical focus on user modeling, personalization and recommender systems.
Conference: Künstliche Intelligenz im Marketing
Dr. Darius Zumstein
Dr. Darius Zumstein is a digital analyst at Sanitas in Zurich, and additionally a lecturer, researcher and course instructor in the field of e-commerce at Luzerne University of Applied Sciences and Arts. He studied business economics and completed his doctorate on the subject of web analytics at the University of Freiburg (Switzerland). As an external web analytics consultant of BMW AG at FELD M and as a web analytics manager at Scout24 Group and Kabel Deutschland, Darius gathered valuable work experience in Germany. As head of digital analytics and data management, Darius built up the web analytics, app analytics and (social) web monitoring at Sanitas from 2013-2016. Since 2014, Darius has lead the advanced training CAS in online shop and sales management, as well as sales and distribution management at Luzerne University of Applied Sciences and Arts. In the beginning of 2016, Darius founded the Digital Analytics Late Afternoon (DAALA Switzerland) together with colleagues and also advocates as a digital analytics evangelist for the dissemination of the topic.
Dr. Markus Wübben
Dr. Markus Wübben is an experienced marketing expert who has been responsible for the development of data-driven marketing applications, as well as start-ups for the last years. As Global Product Owner at Rocket Internet, Markus developed a multi-channel campaign management solution and worked at Arvato/Bertelsmann as head of industry promotions. Prior to this, Markus studied informatics at TU Dortmund and graduated in data-driven marketing at TU Munich. In 2015, Markus and Manuel Hinz joined together in order to found CrossEngage, a cloud-based solution for cross-channel marketing orchestration.
Erik is a general manager of a consulting firm for performance marketing optimization in Hamburg. The focus areas are the strategic and operative consulting in all fields of performance marketing: from relevant performance marketing channels, e.g. search engine marketing, display advertising and affiliate marketing, to tracking and monitoring to data base marketing and CRM. Additionally, online media audits and a vendor-neutral range of online marketing technology and agencies belong to the core business of DIGITAL FORWARD.
Conference: 360° Testing – der ungehobene Schatz
Florian Heinemann is chiefly responsible for the division of marketing, CRM and business intelligence at Project A Ventures. Prior to this, between 2007 and 2012 Florian built up and led the same areas of responsibility at Rocket Internet GmbH as a managing director and also accompanied projects such as TopTarif, eDarling and Zalando. Before joining Rocket, Florian was a co-founder and a managing director of marketing at JustBooks/AbeBooks (1999-2002,) and was responsible for the growth of the online marketing division at Jamba!, as well as the expansion of iLove (2003-2005,). In 2006, he built up the online marketplace Antikoerper-online.de as a co-founder. Additionally, he is a business angel for more than 40 start-ups in the fields of internet and media, e.g. AdScale, Ladenzeile, Netmoms, Trivago and Tradoria. Next to his practical activities, Florian completed his doctorate at Handelhochschule Leipzig and RWTH Aachen in the area of entrepreneurship/innovation management and was a visiting scholar at Wharton School.
Conference: Session tba
Holger Behnsen is Managing Director at emarsys and responsible for operative business in Germany, Austria, and Switzerland. In 2009, Holger brought eMarketing to emarsys and helped build the location in Berlin that now has around 120 employees. From Berlin, he supports over 500 clients with implementation, targeted use, and strategic application of the B2C marketing cloud
Conference: Artificial Intelligence und der moderne Marketer
Jennifer Bölitz is a senior SEA consultant and leads the PPC team of Performics in Berlin. The Berlin native made the move from online gaming to online marketing. Since 2012, Jennifer has been working at the online marketing agency and was involved in the setup of the Berlin PPC team. Her focus lies on the strategic consultation and support of well-known brands for the German and the international market. Due to her numerous audits and account optimizations, Jennifer is a versatile SEA expert and likes to share her knowledge as an author and speaker, e.g. at SEAcamp, ADworld Experience, and PPC Masters.
Seminar: AdWords und SEA für Fortgeschrittene
Conference: Checkups für einen gesunden AdWords Account
Jens Bünger was, among other things, responsible for the creation and expansion of the online marketing at FriendScout24, Sixt, and Freenet Digital. Conversion rate optimization, data driven advertising and effective use of marketing budgets would be considered his favorite subjects. Since 2015, Jens has been self-employed with his digital agency called emazings.
Magdalena Mues is a senior consultant at Berlin and Dusseldorf based Performics, one of the three biggest agencies for search engine and performance marketing in Germany. Magdalena played a vital role in establishing the inhouse editorial team at Performics Berlin. She now leads the Performics Berlin onpage team and is responsible for prestigious companies in all areas of search engine optimization. With her content-related and strategic search engine optimization know-how, she is a popular speaker at industry events, like the Online Marketing Finance conference and the Hamburg Media School. When Magdalena isn’t pursuing her SEO passion, she enjoys hiking and climbing.
Seminar: Content Marketing
Maik Metzen is CEO of the Berlin division of the international online marketing agency Performics, which currently employs more than 170 people. With more than 1600 employees in 41 countries Performics belongs to the top 3 performance marketing agencies worldwide. Maik has more than 10 years of online marketing experience. During his business administration studies at the University of Cologne, he gained practical experience in search marketing at Spreadshirt in Boston, USA. Before founding AKM3, Maik Metzen was responsible for the division SEM, SEO and Controlling at Hitmeister (now Metro group). At Performics, Maik heads the content and offpage marketing division, SEA and the finance department. In addition, Maik is the co-founder of the online cigar shop Noblego and co-author of the book “SEO – Strategie, Taktik und Technik”.
Seminar: Content Marketing
Seminar: Off Page - SEO
Manuel Hinz was involved in the set-up of several of e-commerce start-ups and supervised as head of corporate development and was the interim-CFO during the sale of DailyDeal to Google. Following, Manuel founded the price comparison site Toroleo together with Project A Venture, and as interims manager, Manuel was responsible for the marketing of Scarosso. Prior to this, Manuel studied Business Economics at FH Kiel and the University of North Florida. In 2015, Manuel and Markus Wübben joined together in order to found CrossEngage, a cloud-based solution for cross-channel marketing organization.
Marie is a senior optimization strategist at ConversionXL. She’s deep in optimization all day, every day. Her problem solving nature and the ability to see the whole picture has made her an invaluable asset for companies who need an optimization strategy a bit out of the ordinary.
As CEO of Performics Berlin, Markus Koczy advises companies regarding strategical, technical and content-related search engine optimization. With more than 1,600 employees worldwide, Performics is one of the three biggest agencies for search engine and performance marketing. During his studies in business economics in Bochum and Dortmund, Markus led the SEO department of a Cologne start up until 2009. Prior to the founding of AKM3 (now Performics), Markus worked at Rocket Internet GmbH for well-known companies such as Zalando and eDarling in the field of online marketing. Because of his extensive experience, Markus has been publicized in leading media outlets covering a wide range of topics in online marketing.
With his experience as a Project Manager Corporate Development at Swiss Post and former CMO in Marketing, Martin Künzi has dedicated himself to his passion to develop strategies and state-of-the-art branding for companies who not only want to persuade, but also inspire. He graduated with an MBA in Marketing at the University of Liverpool in 2009 and has an impressive track record. In 2013 his work was honoured with the European Excellence Award 2013 for bringing the Salvation Army with its band Takasa to the Eurovision Song Contest. In spring 2014 Martin Künzi joined Enigma – a strategy and branding agency from Geneva – as Associate Partner and based in Bern he starts-up the Enigma network in German speaking Switzerland.
Martin Loss is a mobile solution specialist at Google and guides advertisers and Google teams on multiscreen performance solutions around apps, mobile UX, measurement, mobile search, and display. Martin has built up vast experiences in performance marketing and combines this with his learnings from different industries, e.g. travel, finance, and automotive. During his two-year stay in “mobile first” countries such as Indonesia – with its capital of Jakarta allegedly being most active city on Twitter – Martin could experience what drastic impact mobile has on society and industries.
Conference: Mobile Suchintentionen verstehen und messen
Matthäus Michalik is a senior consultant at PerformicsAKM3, one of the three largest agencies for search engine and performance marketing in Germany. Matthäus leads the international link marketing team that serves customers in 14 languages and over 20 countries, and was significantly involved in building up the team three years ago. With his expertise of strategic and technical search engine optimization, he is also a regularly requested speaker on national and international conferences e.g. SEOCampixx in Berlin and SeoZone in Turkey. Before Matthäus came to AKM3 he worked in online marketing at Hitmeister and SoQuero. The self-proclaimed technique geek is online 24/7 and rarely puts down his smartphone or laptop. In compensation he likes to travel regularly.
Seminar: Off Page - SEO
Maximilian Modl works as a CMO at Newsletter2Go GmbH, a provider of e-mail marketing software based in Berlin. Since 2014, Maximilian is also a shareholder of the company, after founding two of his own companies. In 2011, Maximilian graduated at BTK in Berlin.
Philipp Westermeyer is founder of the advertising technology firm metrigo, which was sold with 30 employees to Zalando in 2015. Westermeyer is also the founder of Online Marketing Rockstars, the biggest platform for digital marketing in Germany. After receiving his diploma in business administration and his master program in media management, Philipp started working as chairman at Bertelsmann AG, followed by the position of an investment manager at Gruner + Jahr New Media Ventures. In 2009, Philipp founded adyard, together with Tobias Schlottke and Christian Müller and in 2011 it was sold to Ligatus. Lately, Philipp was seen in the ZDF series “Kampf der Startups”.
Conference: Undervalued Media Assets in 2016
Richard has been an IT and online professional since 1999 and founded a performance marketing agency named adtraffic in 2007. His specialties are search engine marketing, product data optimization, and campaign automation. With adtraffic, Richard developed in-house systems that could optimize keyword campaigns on the basis of ERP-based conversions, as well as generate product range-related text displays in correlation with the product availability. Richard supports the mother company Media Plan, among other things, with the development of cross-media marketing solutions. Prior to adtraffic, Richard was project manager at billiger.de and administrator at DSF (today called sport1).
Conference: Best PPC Strategies
Sebastian Wenig is vice president of marketing at posterXXL GmbH. posterXXL is part of the internationally operated PhotoBox Group and belongs to Germany’s leading provider of photo services in digital print. Sebastian is responsible for the international online and offline marketing, along with field customer operations. Prior to this, he had various positions in eCommerce/CRM/marketing in agencies, as well as for companies such as Home Shopping Europe, Sky Deutschland, and Kupona.
Conference: Panel | Performance Marketing
Thilo Heller has been an online marketing expert for 15 years. Prior to working at Kenshoo, he was CMO of intelliAd and VP sales at Searchmetrics in Berlin.
Conference: Best PPC Strategies
Thorsten Blöcker is responsible for the consulting at the e-mail marketing & CRM agency netnomics GmbH in Hamburg. The 37-year-old CRM expert advises customers with strategic topics, such as automatization, personalization, and the build-up of a suitable eCRM infrastructure.
Volker is Chief Revenue Officer at Productsup, responsible for both the Central Europe and Asia Pacific Region, educating corporates on how to re-invent data management with a visionary cloud solution. Before Productsup, Volker managed the Sales departments of Myprinting and HiClip. He has a great deal of insight into how businesses drive revenue through data processes and a wealth of expertise in long term sales development, financial forecast creation and product management. He has always been a passionate golfer and athlete, which lead him to found a professional sports management company taking care of Golf Professionals. Growing up doing what he is most passionate about has always been the foundation of his life, and empowering others to do the same is the everyday goal.