Seminars

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On October 7th, 2015, in 4-hour intense seminars, online marketing experts will give you helpful tips to the following topics: Content Marketing, OnPage – SEO, OffPage – SEO, Tracking, Business Intelligence & Analytics and AdWords. The number of participants per seminar is limited to 20 to ensure an added value for each participant. After the seminars, there will be the Open Berlin Online Marketing Stammtisch for everyone who is interested in online marketing. More information will follow shortly.

OMCap 2015 | Seminars on October 7th, 2015

Time
Seminar A
Seminar B
Seminar C
08:00 - 09:00 am
Registration & Welcoming address
09:00 - 1:00 pm
Content Marketing
Maik MetzenMagdalena Mues
On Page – SEO
Daniel KalinerMarkus Koczy
Mobile Marketing
Bjoern SjutMatthäus Michalik
1:00 - 2:00 pm
Lunch buffet
Time
Seminar D
Seminar E
Seminar F
2:00 - 6:00 pm
Off Page – SEO
Maik MetzenMatthäus Michalik
AdWords
Jennifer Bölitz
Tracking, Business Intelligence & Analytics
Conrad MorbitzerSpencer Altman
6:00 - 6:30 pm
Drinks & Networking

Online Marketing Stammtisch on October 7th, 2015

stammtisch_omcap
Tarantino’s Bar | Brunnenstraße 163 | 10119 Berlin
Time
From 7:00 pm

Our Online Marketing Stammtisch is open for everyone interested in online marketing

Our Open Online Marketing Stammtisch is free of charge and open for all who are interested in online marketing. The Open Online Marketing Stammtisch is a casual encounter for everyone involved to make new online marketing contacts, meet former acquaintances, and look for professional exchanges in an informal atmosphere. A wide range of drinks can be purchased for a reasonable price at the bar. See you at Tarantino's Bar!

OMCap 2015 | Seminars on October 7th, 2015

Content Marketing

09:00 - 1:00 pm
Seminar A

Content Marketing in practice: this seminar shows, with the help of practical examples, how the different phases of content marketing can be successfully implemented– from idea generation to reporting. The following questions will be covered in the seminar: How do I define my target group? How do I find suitable ideas? How do I define my goals? How do I find suitable content for my idea? How do I integrate informational content on my site? What do I need to consider by generating content? How can I seed my content? How do I value the success of my campaign?


On Page – SEO

09:00 - 1:00 pm
Seminar B

The strategic, technical and content-related search engine optimization is far away from any trends in link and content marketing and is still a highly relevant piece of the puzzle of a successful search engine optimization. In on page optimization it is not only important anymore if the keyword must be part of the headline, more important are strategic questions that involve the whole concept of a site and the informational architecture. On page optimization is the basis for a successful SEO – a marketing campaign cannot be as successful when the minimum requirements of architecture, content and internal linking are not met. This seminar shows how to draft a long-term SEO strategy, which requirements apply for the website in order to get good rankings and what to pay further attention for, by building website content and its integration in the whole concept.


Mobile Marketing

09:00 - 1:00 pm
Seminar C

Mobile marketing is a world of its own – and we explain the rules to you. No matter if it’s Appstore optimization, in-app advertising, geofencing or push notifications: We give you a practically relevant overview on which mobile marketing methods can be used and show examples and benchmarks. After the seminar, you will have a “compass” that will guide you through the mobile marketing jungle.


Off Page – SEO

2:00 - 6:00 pm
Seminar D

This workshop deals with the basic question of how sustainable off page SEO looks like now and may look like in the future. Due to countless Google quality updates, companies are forced to rethink their strategies. Using practical examples, the seminar will answer the following questions: What strategies are available to get valuable links while working efficiently? Which content has to be created for that? Which seeding options work? What tools should be used on a daily basis? How can companies avoid possible manual and algorithmic penalties and come out of existing ones? Which departments in the company must be involved for a holistic strategy? How do I find out what my competition is up to?


AdWords

2:00 - 6:00 pm
Seminar E

The AdWords seminar is for users who have some experiences and for users with advanced SEA skills who would like to expand and deepen their knowledge of paid advertising. Jennifer Bölitz will address operative as well as strategic measures for the setup, the optimization and account management. For both agencies and companies alike, there are often the same concerns: How to optimally build up an account with a long-term focus, in order to shape the supervision and optimization expediently? How to establish and implement testing processes? How can audits help uncover additional potentials? What needs to be considered with the project management – either with complex accounts, international accounts or in the daily business? These and more topics will be covered by Jennifer Bölitz with possible approaches and solutions. In addition, there will be time for questions from the participants.


Tracking, Business Intelligence & Analytics

2:00 - 6:00 pm
Seminar F

Target group: Persons responsible for the online business (as well as for those who want to see more added value for the online business); Added value: Specific framework and suggestions for two of the basic requirements in order to be successful with digital data: KPIs and User Centric Customer Experience. Part 1 | User Centric Customer Experience: What is a User Centric Customer Experience? What is possible to implement today in order to offer our customers a real User Centric Customer Experience? What are the data requirements of this experience? How does a company implement it? Are there structural requirements for the different departments of a company in order to reach a real User Centric Customer Experience? This part of the seminar deals with one of the biggest opportunities and challenges for companies nowadays. Detailed methodologies and models for implementation potentials in order to become user centric and competitive for tomorrow will be discussed. Part 2 | Revolutionize your KPIs: Without profit-orientated KPIs, digital data often stays ineffective. A main requirement for companies keen to remain competitive in the digital world is a distinct definition of the key success factors for their digital business. Are the main analytic metrics in your company page impressions, visits, visitors and bounce rates? Or something that sounds better but often is as useless: ‘dedication’? Customer loyalty? Range? Something else? Do you have the feeling your data should have an added value? In this part of the seminar you have the opportunity to discuss a detailed methodology of the elaboration of relevant key figures for your company and additionally talk about how Analytics can be best used in order to increase the success of your company.