Speakers

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The OMCap offers national and international speakers a platform to present in front of a comprehensive audience and to share their expert knowledge with all participants of the conference. Our call for speakers for the OMCap 2014 has ended. Thank you for the applications and the interesting topic suggestions.

We have summarized below who will be where on the different event days of the OMCap 2014:

  • Alan Coleman

    Coleman_Alan_147x200

    In 2007, Alan applied for a job at Google – he did not get the job, but he fell in love with Google AdWords. He quit his job, taught himself everything about AdWords with the help of online tutorials and founded the search marketing agency Wolfgang Digital at his kitchen table. Out of the humble start, Google registered the superb work of the agency and today often publishes their campaigns as “Google Case Studies”. By now, Wolfgang Digital is a multi-award winning agency for digital marketing and often named as leading marketing agency in Ireland. On a regular basis, Alan speaks at conferences about digital marketing in Great Britain, USA, Ireland, and now in Germany as well. Alan is especially looking forward to explain to us, why an Irish company has such a stereotypic German name.

    Conference: Paid Advertising: The constantly changing face of Google

  • Alexander Sauer

    Alexander has been a digital analytic consultant at Trakken Web Service since 2013 and serves international customers regarding tracking. From implementing and data analysis to establishing of a web analysis culture within a company. Prior to that, he worked at other online consulting companies primarily as a SEO and SEA manager. He came to web analysis because of his interest in holistic perspectives at the cooperation of individual marketing channels. Before that, he studied business informatics with the focus on e-commerce at the College of Applied Sciences in Würzburg-Schweinfurt.

    Seminar: Webanalytics

  • Alwin Haensel

    Alwin is founder of the business analytics company Haensel. His main fields of interest belong to revenue management with the focus on data un-constraining and forecasting, customer choice modeling as well as stochastic programming; with several publications in international professional journals. By now, Alwin was involved in projects with companies from most different fields like airlines, car rentals, hotels, ecommerce and entertainment. He currently concentrates on Haensel AMS regarding online marketing topics, e.g. SEA/SEM and conversion attribution modelling, but also data mining applications and real time air fare predictions.

    Conference: Attribution: Opportunities und Challenges von Analytics im Attribution Kontext, View-Impact

  • Amit Ghosh

    ghosh_Amit

    Amit is chief executive of INWT Statistics GmbH. As a freelancer and on behalf of Pace GmbH (Statistical consulting), he works for both medium-size companies and a large German pharmaceutical company. In 2008, Amit wrote his doctorate on the topic of “Robuste Statistik”. In the same year, he undertook the organization and management of the Statistical Consulting / fu:stat at Freie Universität Berlin. In March 2011, Amit changed to the newly founded Statistics GmbH. The core competence of the company is the analysis of data.

    Conference: Attribution: Opportunities und Challenges von Analytics im Attribution Kontext, View-Impact

  • Amy Thibodeau

    Thibodeau_Amy

    Amy is an author and content strategist at Facebook. Before she moved to the London office last November, Amy led the content strategy team that focused on making user interfaces more comprehensible for companies. At the moment she works on a couple of different projects with a fantastic team of product manager and engineers from England. In her free time she has a try at photography, occasionally she writes about languages for The Guardian and collects ephemera on her blog. Before she started at Facebook, she travelled the world for a year for personal projects and consultation work for Contentini, a web agency boutique she co-founded.

    Symposium: Designing with Words: The Critical Role for Marketers and Content People in the Creative Process

  • Andreas Bersch

    Bersch_Andreas

    Andreas Bersch is founder and chief executive of the agency BRANDPUNKT. As “creative business consultancy” BRANDPUNKT accompanies customers in digital brand management – from the strategy to the implementation to full service. Customers of the Berlin agency are, e.g. Bosch, EnBW, Euronics, Ferrero, HSE24 Shiseido, L’Oreal, Yello or Fressnapf. With the blog futurebiz.de Andreas Bersch is a highly respected expert in digital marketing. He contributes his knowledge in the fields of social media marketing and social commerce in regular lectures at symposiums as well as in-house workshops and trainings.

    Symposium: Erfolgreiche Strategien für das Content Marketing – Von der Markenvision zum Content Marketing, vom Framework in die Praxis

  • Andrew Levine

    Levine_Andrew

    Andrew is head of partnership and communications at StumbleUpon and 5by. Andrew runs the marketing integration with big media partner and the communication strategy including public relations and social media. He has experience in target group development, digital and experimental marketing, native advertising, public relations, social media and brand strategy. Before starting at StumbleUpon, Andrew was a partnership manager at Google, where he ran marketing programs for Google+. Andrew is co-founder of the culinary marketing and event brand “Wine Down” and he was director of marketing & strategic partnerships at Liquid Assets Consulting Group, where he helped to put on the very first Atlantic City Food and Wine Festival. He has his BA in business economics from the University of Pennsylvania.

    Conference: Social Media: What content rocks on StumbleUpon

  • Anne-Catherine Goulby

    anne-catherine-goulby

    Anne-Catherine is a member of the marketing team of Swiftkey. As a hybrid between marketing and product manager, she is responsible for the worldwide dissemination of Swiftkey in the different app stores. Prior to joining Swiftkey, Anne-Catherine worked in the analytics team at TradeMob in Berlin and dealt with the navigation through the mobile marketing jungle in Cambridge, UK for two years. Anne-Catherine is notoriously curious and passionate regarding exploring unknown terrain. She has a Master’s degree in philosophy and also graduated at the ESSEC Business School in Paris. . As a deeply interested evangelist for mobile technology, her smartphone is like a wand which connects her to the world.

    Conference: Mobile: SwiftKey’s epic marketing journey in 2014: exploring new territories of freemium and iOS

  • Bernd Becker

    Becker Bernd

    As head of consumer interaction management, Bernd has been responsible for the strategic realignment of the digital marketing, as well as the customer relationship management at Volkswagen AG since 2010. A special focus is placed on the development and globalization of central concepts and platforms. Prior to this, Bernd was managing director and global client leader at leading consulting companies and agencies and was responsible for the consulting and support of clients with a focus on automobiles and finance.

    Konferenz: Social Media Strategie: Customer First – How Digital Drives Customer Engagement

  • Bernd Krämer

    Bernd Krämer, Cream Colored Ponies

    Bernd Krämer has been an online-creative since 1995. He learned his craft as a concept developer at Kabel New Media. Afterwards he went to Jung von Matt – initially as creative director, later on as creative manager. He developed multi award-winning integrated and digital campaigns for the likes of Mercedes-Benz, Hamburger Philharmonic Orchestra, Bosch, Bild and SIXT. He founded Cream Colored Ponies in 2010, a hybrid between a creative and performance agency that makes digital content for brands such as Bertelsmann, brand eins, ENTEGA, Red Bull and tesa. Bernd Krämer is a member of the Art Director’s Club and the British D&AD.

    Symposium: Guter Content, schlechter Content: auf der Jagd nach Substanz

  • Bernhard Falch

    Falch_Bernhard

    Since 2010, Bernhard is responsible for all online and mobile marketing activities throughout Europe at AutoScout24. From the beginning he focused on mobile marketing and made AutoScout24 a European pioneer. Prior to this, Bernhard was country manager at the Finnish online games company Sulake and was responsible for Germany, Austria and Switzerland. From 2000 to 2008 he shaped the digital distribution and online marketing at BMG and Sony BMG into a leading position. Besides this, he has been a docent and speaker for many years, e.g. at the Popakademie Baden-Württemberg, Dmexco and international Mobile Marketing Summits.

    Conference: Mobile: App Store Optimization & Mobile Retention

  • Brendan Almack

    Almack_Brendan_NEU_147x200

    In an earlier life, Brendan was a geotechnical engineer who analyzed data for the use of solving problems. Now he works in digital marketing… and actually does the same. Brendan likes data, math and finding solutions for problems. He is especially interested in Paid Search Advertising, analytics and conversion rate optimization. Brendan’s work for retail and fashion campaigns won “Best Search” at the Digital Media Awards and Google recently published a case study of his work about YouTube ad campaigns as “Google Success Story”.

    Conference: Paid Advertising: The constantly changing face of Google

  • Cedric Chambaz

    Cedric Chambaz, of Microsoft

    Cedric is a leading expert in search engine marketing and works closely together with advertisers from blue chip brands to small businesses, in order to help develop effective online strategies that increase the visibility, have a more targeted communication and offer a higher return. In 2008, Cedric changed to Microsoft after working at ad agencies in Singapore, Paris and London for seven years. He regularly speaks at industry events and at diverse business schools. Cedric has a Master’s degree from the ICN Graduate Business School and specialized in consumer behavior and managing innovation at the McGill University in Canada.

    Conference: Paid Advertising: Search – Thinking beyond the traditional blue links

  • Charles Kautz

    Kautz_Charles

    Charlie Kautz is a 27-year old content marketing expert from San Diego, California. He gathered his experiences at the Taylormade-adidas Golf Company, a sub-company of Adidas Group. His tasks involve the management of social business for all three brands of TMaG as well as gathering and granting content in real-time from more than 80 professional golf tournaments. As “PGA tour correspondent” he has given the brand journalism of TMaG a new and, up till now, unique form. His bachelor’s degree in journalism coupled with his background in and passion for golf, photography and writing have contributed to him developing a unique voice for the company in content marketing. T Because of this he was honored with the title “The Best Job in Social Media”.

    Symposium: Breaking Par: Cracking the Mold in Golf’s Content Marketing

  • Christian Vollmert

    Christian founded one of the first SEO agencies in Germany (1998). Before that he was responsible as an internet advisor at Moeller Group and coordinated the online marketing and success reporting for moeller.net. In 2002, he supported the Bertelsmann project “Transparenz im Netz” as advisor. Christian has given lectures for many years on online and search engine marketing topics at trade fairs, conferences and topic related events. He was a lecturer at BiTS Iserlohn for the topic search engine optimization, since 2014 he lectures at the college Fresenius. Christian has been chairman of the focus group Search at BVDW since 2012.

    Conference: Online Marketing Panel: Qualitätserkennung bei Weiterbildungen & Zertifikaten im Online Marketing Dschungel

  • Christoph Bornschein

    Christoph Bornschein

    Christoph is one of the chief executives at Torben, Lucie und die gelbe Gefahr GmbH (TLGG). In 2008 he – alias Torben – founded the agency for digital transformation together with two business partners. Not even three years later, he and his time were awarded the title “Best agency of the year” at Deutscher Preis für Onlinekommunikation in March 2011. Today, 100 employees work at TLGG. Christoph is a sought-after speaker at conferences and congresses. He advises international concerns and companies when it comes to the digital transfer of their business and is an author of numerous technical contributions about digital brand leadership and social media.

    Conference: Social Media Strategie: Customer First – How Digital Drives Customer Engagement

  • Cornell Heise

    Cornell is a consultant for conversion optimization at Trakken Web Service GmbH, one of the leading German companies in conversion optimization and web analysis. He was responsible for optimization projects of prestigious national and international customers from diverse industries. Before joining Trakken, he worked for IBM Germany and Hamburger Wirtschaftsförderung as a web developer and customer relationship manager. Cornell studied business economics and specialized in Marketing and business informatics at the Westphalian Wilhelms-University in Münster. He will hold the seminar “Conversion Optimization” together with Timo Aden on October 9th, 2013.

    Seminar: Conversion Optimierung

  • Daniel Kaliner

    Daniel is senior SEO consultant at AKM3 GmbH, a Berlin agency that advises companies in the fields of SEO, SEM, SMM and reputation management, and specializes in international link marketing. He has worked in the agency as strategic and technical adviser since November 2012 and is responsible for the coordination of the advice team. Prior to this, the business economist built up the SEO division at Groupon as head of SEO successfully and conceptualized and implemented international SEO for 42 countries. Due to his SEO knowledge, Daniel attends industry events as a speaker e.g. SEO Campixx. Next to his passion for online marketing, he uses his free time for sport activities such astennis, riding his racing bicycle and he enjoys traveling

    Seminar: OnPage: Technisches, strategisches und inhaltliches SEO

  • Dominik Brendel

    Brendel_Dominik_147x200

    Dominik Brendel began his career as a passionate marketer at Procter & Gamble in Geneva, where he was responsible for the improvement and re-launch of leading consumer brands in several countries in Western Europe. Dominik worked with leading agencies and advised industry leading organizations and companies in regard to brand and company strategy.
    In 2013 he started working for HRS-Gruppe, Europe’s leading online travel agency, as part of the strategy & corporate development team, and today he is the team leader of the social media, content marketing and CRM division as director of customer engagement. Dominik is currently researching and writings his dissertation about the purpose of driven brands and their impact on customers’ behavior at the University of Gloucestershire.

    Symposium: Erfolgreiche Strategien für das Content Marketing – Von der Markenvision zum Content Marketing, vom Framework in die Praxis

  • Elias Russezki

    Russezki_Elias

    As founder and manager, Elias is responsible for the division of client services and product innovations. He studied engineering economics at Technische Universität Berlin and can look back at over seven years of work experience in the field of online marketing. His first career milestones were Jamba! and iLove and he was also responsible for the SEM activities of TopTarif. After this, he advised several portfolio companies of the Berlin startup incubator Rocket Internet, e.g. eDarling, Wimdu and Zalando. In addition to founding and building up 2R Media, Elias focused on advising Rocket Internet companies as well as German and international company groups. In addition to the continuous development of the software technologies of deltamethod, Elias intensified the focus of the implementation of Due Diligences and Audits for known investment groups, especially in the field of retail and travel.

    Conference: Paid Advertising: Scale the s*** out of SEA – Stell in Frage was du bisher gemacht hast!

  • Erik Siekmann

    erik-siekmann

    Erik is a general manager of a consulting firm for performance marketing optimization in Hamburg. The focus areas are the strategic and operative consulting in all fields of performance marketing: from relevant performance marketing channels, e.g. search engine marketing, display advertising and affiliate marketing, to tracking and monitoring to data base marketing and CRM. Additionally, online media audits and a vendor-neutral range of online marketing technology and agencies belong to the core business of DIGITAL FORWARD.

    Conference: Performance Marketing: Der Paradigmenwechsel erfolgreicher Advertiser – Auswirkungen, Herausforderungen und Chancen

  • Florian Heinemann

    florian-heinemann

    Florian is a chief executive at Project A Ventures and especially responsible for the divisions of Marketing, CRM and business intelligence. Furthermore, he is a business angel at more than 40 start-ups in the field of internet and media, e.g. AdScale, Ladenzeile, Netmoms, Trivago and Tradoria. Next to his practical activities, Florian received his doctorate at the Leipzig Graduate School of Management and the RWTH Aachen in the field of entrepreneurship/innovation management and was a visiting scholar at Wharton School.

    Conference: Performance Marketing: Aktuelle Herausforderungen und Trends im Performance Marketing

  • Florian Konrad Schmitz

    Schmitz_Florian Konrad_hoch

    Florian is a team leader for social media at CHIP Digital. The customer consultant and qualified business economist worked as a senior social media manager at We are Social and previously at the digital agency iCrossing. Whilst there, he served brands like BMW, MINI, LG, HP, Esprit and MSC Kreuzfahrten in all strategic matters of social media. Prior to this, Florian gained experiences in other fields of digital marketing and supported brands with the introduction, implementation and optimization of their social media and digital marketing strategy.He was awarded with the nomination for the IF communication design award in 2013.

    Conference: Social Media: Bessere Berichte und erfolgreiche Flirts mit Social Media

  • Florian Werner

    Florian has already been working in the digital economy for 10 years. After optimizing mybet.com for two years as a product manager, he founded the gaming portal gimigames.de together with Rafael Razim, Alexander Drusio and Christian Weiß in 2008, which he runs as CPO. After selling it to the eGentic Group, he stayed on as chief executive. In fall 2013, Florian took over the management of Smartup Venture GmbH, together with his gimigames colleague Rafael Razim, inventor of the email and web to print retargeting tool Remintrex. Together with their team, they have created a self-service solution with Remintrex that allows companies to reach website visitors via email or mail, even before they have registered or purchased anything.

    Conference: E-Mail Marketing Revolution: Es ist an der Zeit beim Klassiker E-Mail Marketing mit Mythen aufzuräumen

  • Frank G. Froux

    froux_frank

    Frank is interested in interdisciplinary topics, which is the reason he studied industrial engineering. An MBA study in the USA sharpened his eyes on business cases even more and additional stays abroad have benefitted his international thinking. Frank started his working life in the field of business consultancy. A change to leading telecommunication systems and call center solutions deepened his understanding of business management and technologically sophisticated products and services. At the beginning of the millennium, Frank realized the potentials of cloud based business models. Frank’s dynamism made him loosen himself from given structures, to use his experience and to put visions into practice: telecommunication as an instrument for marketers.

    Conference: Call Tracking als Bestandteil der Customer Journey: Wertvolle Conversion-Insights zur Optimierung von Marketing-Kampagnen

  • Grigory Bakunov

    Grigory Bakunov

    When Grigory deals with new technologies, he does it with a lot of passion. He has been the director of technologies at Yandex since 2005 and is responsible for all experimental research and development projects. However, his résumé for such a position is everything but typical. He first traded the access to one of the leading educational and research institutes of the state University in Moscow for the dream of becoming an actor. In the late 1990s, he had to realize that this will be a dream forever. Simultaneously he discovered a new passion: the computer industry. Grigory is a technology, start up and internet evangelist, who is a sought-after speaker at many industry events and conferences. Grigory is married to his iGadgets and his motorcycle and he rarely sees a beard trimmer. Additionally, he is the host of radio-t.com, a Russian-speaking podcast for geeks with more than 500.000 weekly listeners.

    Conference: SEO: How to remove links from the search ranking algorithm and not destroy the world

  • Hannah Smith

    Smith_Hannah

    Hannah has worked for 7 years in offline marketing (back then it was called “marketing”), till a fairy godmother told her that the internet would be the future; wise advice, and because of it she switched to online marketing. As content strategist for Distilled, she spends a lot of time convincing companies to build content online: content that sweeps you off your feet (for one or two heartbeats), content that is useful so people engage with the content and want to share the content. She has spoken at different conferences in Great Britain as well as overseas including MozCon, SMX, SearchLove, Brighton SEO and Content Marketing The Show & Think Visibility. She writes for Moz, Distilled, State of Digital & SEO Chicks.

    Session: Appetite for Deconstruction: Lessons in Virality from Axl Rose
  • Heiko Tholen

    Heiko works for deltamethod as a senior consultant. He serves customers operatively and strategically – from placing the accounts and optimization to bigger changing processes. Heiko studied psychology with a focus on economy at the University of Potsdam. Meanwhile, he worked as an accountant and controller. Later on, Heiko implemented online research tools and methods in the development division at Daimler. He made his very first steps in online marketing as head of SEA at Käuferportal, where he built up divisions and processes. Heiko had his first points of contact with deltamethod as head of SEA at Vaola, where he has become a fan of the delta method. After implementing bigger restructures in the SEA at Tirendo, he joined his current team.

    Seminar: SEM: Advanced Search Engine Marketing

  • Jeff Allen

    Jeff Allen

    Jeff is the president at Hanapin Marketing, the digital ad agency behind the PPC Hero and Hero Conf. Hanapin controls the yearly budget of paid search for as of right now $36.000.000 for brands like Home Depot, Shoe Carnival and Pinehurst Golf Resort. Jeff speaks at conferences about the administration of digital ad teams and how to scale a digital ad business around the world and he has been running digital ad campaigns for 14 years.

    Conference: Paid Advertising: Double your results with smart Ad Testing

  • Jennifer Bölitz

    Jennifer Bölitz is an online marketing manager and SEA expert at AKM3 GmbH. The Berlin online marketing agency advises companies in the fields of SEO, SEM, SMM and reputation management and is specialized in international link marketing. Jennifer has been at AKM3 since 2012 and was significantly involved in building up the SEA team there which she has been leading ever since. Her heart beats for the operative craft as well as analytic-creative strategies to constantly enhance customers’ accounts. Born and bred in Berlin, Jennifer worked in the maintenance of online games before joining online marketing and continues to passionately conduct her own browser game in her free time. Because of her SEA expertise, Jennifer is a regular speaker at industry events e.g. SEAcamp. During her masters, Jennifer had already begun working in the field of marketing at Berlin Heart and Infopark.

    Seminar: SEM: Search Engine Marketing für Einsteiger

    Conference: Paid Advertising: Mobile PPC Strategien – any time, anywhere on any device!

  • Jens Hilbrands

    Hilbrands_Jens

    Jens Hilbrands ist Gründer und Geschäftsführer der netnomics GmbH in Hamburg. 2008 hat er die Spezialagentur für E-Mail Marketing und Social Media gemeinsam mit Martin Beermann gegründet. Nach dem Informatik Studium und verschiedenen Stationen innerhalb der Otto Group war er bei Yves Rocher als Director eCommerce für das Onlinegeschäft in Zentral Europa verantwortlich. Mit seiner Agentur fokussiert er sich auf das Thema Retention Marketing. Schwerpunkte sind hier neben dem E-Mail Marketing mit allen Formen des CRM auch Social Media und die Verknüpfung beider Kanäle. Seine Agentur ist plattformunabhängig und verfügt damit über ein sehr tiefes Knowhow aller großen E-Mail Marketing Systeme.

    Conference: E-Mail Marketing Revolution: Es ist an der Zeit beim Klassiker E-Mail Marketing mit Mythen aufzuräumen

  • Jens Jochen Martin

    Martin_JensJochen

    Jens started his professional career in the field of customer relationship management after his magister studies in political sciences, law and business economics. In the further course, he first worked at the interface between customer relationship management and internet and later on, his activity emphasis moved more and more in the direction of online communication, website management and online business models. After professional stations at Compass Group, EnBW Energie Baden-Württemberg AG and 1&1, Jens now works for Haufe Group. He develops and implements new business models for the brand Lexware in the field of websites and web services.

    Conference: Strategie: Geschäftsmodellierung mit dem Business Innovation Kit sowie Umsatz mit alten Ideen: Praxisbeispiel steuern.de

  • Jessica Gioglio

    Gioglio_Jessica

    Jessica Gioglio is social media strategist und co-author of “The Power of Visual Storytelling: How to use Visuals, Videos, and Social Media to Market Your Brand”. As approved mastermind, who rocked social media in 2013, Jessica was named as top women. She provided valuable contributions to social media and communication teams of leading companies such as Dunkin’ Donuts, Tripadvisor, State Street and Comcast. Alongside her efforts as speaker at different social media and tech-conferences, Jessica writes for the Convince&Convert blog about best practices in social media. She founded and runs The SavvyBostonian – a Boston focused lifestyle blog.

    Symposium: The Vision Gap and Era of Infobesity

  • Juliane Hartmann

    Hartmann_Juliane

    Juliane is a managing director and senior UX consultant at m-patty. She is responsible for the daily business and supports a number of national and international customers with the optimization of their web offers. As a qualified psychologist, she is an expert in the field of usability and user experience research and consultancy for digital media. She worked on numerous customer projects, especially with classic usability methods like eye tracking, card sorting, focus groups, online diaries or expert reviews. Because of that, she has a lot of experiences in the use and mix of methods.

    Conference: Business Intelligence: Abbrecher Analysen – Conversion Optimierung mit qualitativen und quantitativen Methoden

  • Kaja Kempf

    Kempf_Kaja

    Kaja Kempf is responsible for business development for Central Europe at App Annie, the leading provider of market data insight for the app economy. As an expert in online marketing and distribution technologies, Kaja is well versed on how app business owners, marketers and investors can use data to better understand the impact of emerging market trends and plan effective product, geo-expansion, marketing and investment strategies for their own app businesses. Prior to joining App Annie, Kaja worked within the European travel sector advising many of the leading players (TUI, Kayak and American Express) on their online distribution strategies and helping them leverage new technologies to optimize marketing and operational processes to maximize their business growth. As an experienced speaker, Kaja has given presentations at various industry events.

    Conference: Mobile: App Discovery and The Marketer’s New Clothes: Rankings, Advertising & Keywords

  • Kieran Flanagan

    Flanagan_Kieran BW

    Kieran Flanagan is marketing director (EMEA) at the marketing software company HubSpot, where he is responsible for the marketing strategy. Kieran is an experienced inbound marketer, speaker at conferences and author with experiences in working for brands, both B2C and B2B. He worked for Marketo and Salesforce where he started their #socialsuccess website in Great Britain. The planned traffic for one year was reached within only 6 weeks. Before Salesfore.com Kieran worked as head of search in a leading Irish digital agency. There he won gold at the DMA Awards in Great Britain for best search marketing campaign.

    Symposium: The Art & Science of Content Promotion

  • Kristina Prokop

    Prokop_Kristina

    Kristina is co-founder, managing partner and also works for eyeota from Berlin. She runs the business development for Adify in the big European publishing companies and was significantly involved in starting and building up the advertising business. As the team grew, Kristina took over the role of the vice president, international account manager and operations. Prior to this, Kristina was country manager for the British paid search and search technology provider Mirago and was responsible for the introduction in the German-speaking markets and the setup of local teams. Kristina was also a senior marketing manager at eBay Germany and actually moved from California back to Europe to accompany the launch of Flycast, then later became part of Engage Europe.

    Conference: Display Advertising: Basics of Audience Targeting in Programmatic

  • Lauren Pope

    Pope_Lauren

    Lauren is a digital adviser at Brilliant Noise, a digital strategy and innovation agency. With her strategic and customer-first approach Lauren serves customer such as Microsoft Mobile, American Express and Porsche. Lauren has been working in the field of content marketing since 2007. Before Brilliant Noise she worked as an editor at uSwitch, one of the best known British price comparison websites, and later she led the digital marketing division for B2B-brands. One of her biggest achievements was the approval of Plain English Campaign Internet Crystal Mark. Lauren is an experienced speaker and has spoken at many different events including the Content Marketing Show, the London Agile Content Strategy Meetup and the Brighton SEO. She is also one of the organizers of the Brighton Content Strategy Meetups.

    Symposium: The Vision Gap and Era of Infobesity

  • Lennart Paulsen

    Lennart focusses his company on conversion optimization and web analysis. He has been active in online marketing since 2006 and has first worked at Google in the AdWords team, before he founded Trakken in 2008 together with Timo Aden. As a known consultant for conversion optimization, he supported many small and larger companies with the optimization of purchasing processes and landing pages.

    Conference: Business Intelligence: Abbrecher Analysen – Conversion Optimierung mit qualitativen und quantitativen Methoden

  • Lukas Kircher

    lukas_kirchner

    The master class “Visual Media Design” at the University of Applied Arts in Vienna led Lukas Kirchner to the field of editorial design. In 2000 he founded MediaGroup Berlin after working at “Die Presse”, “Berliner Zeitung” and “Stern”. Out of MediaGroup Berlin came the KircherBurkhardt agency, which is led by Kircher as executive partner and creative director along with his co-founder Rainer Burkhardt and the partners Burkhard Tewinkel, Frank Kluge and Andreas Schulte. Kircher is a member of ADC which was the executive board for digital media at Forum Corporate Publishing. As a member of ADC Germany and judge of Lead Awards he does his utmost for storytelling and effective design.

    Symposium: Warum Content Marketing mehr ist als SEO – Die moderne Unternehmenskommunikation

  • Magdalena Mues

    Magdalena Mues

    Magdalena is a senior consultant at AKM3 GmbH, a Berlin agency that advises companies in the fields of SEO, SEM, SMM and reputation management, and specializes in international link marketing. Magdalena is successfully responsible for the reputation management as a new field of the agency and advices national and international customers. Additionally, she advices and serves prestigious companies in all areas of on-page optimization. With her knowledge about contextual and strategic search engine optimization, Magdalena is a sought-after speaker at industry events, such as WP Camp Berlin and SEOCampixx.

    Conference: SEO: Case Study: Erste SEO-Schritte einer internationalen Brand

  • Maik Metzen

    Maik Metzen runs AKM3 GmbH alongside two others. The Berlin online marketing agency advises companies in the fields of SEO, SEM, SMM and reputation management and is specialized in international link marketing. Before founding the AKM3 GmbH Maik Metzenran the SEM, SEO and controlling department of Hitmeister for over two years and during his studies in business economics in Cologne he gathered practical experiences at Spreadshirt in Boston.

    Seminar: Natürliche und nachhaltige Content- und Linkmarketingstrategien

    Conference: Case Study: Erste SEO-Schritte einer internationalen Brand

  • Marc Höft

    hoeft-marc

    Marc is commercial director Germany at Marin Software, one of the leading campaign and bid management tools in the fields of SEA and social ads. Prior to this he has been responsible for the SEA and SEO consultancy of big branding and response customers as director of performance marketing in Hamburg for 7 years. The MBA and the qualified industrial engineer studied in Hamburg, Málaga and Cape Town and started in 2004, during his master thesis, to concern himself with online and search engine marketing. Additionally, he is one of the moderators of the SEA FM podcasts and has been giving tips, tricks and trends from the world of search engine marketing since 2009.

    Conference: Paid Advertising: Mobile PPC Strategien – any time, anywhere on any device!

  • Marc Rüsing

    Rüsing_Marc2

    As a supervisor SEA at Performics, Marc is responsible for the strategic direction and the further development of the SEA teams, as well as customer consulting and development in the field of SEA. With more than eight years of work experience in Online Marketing, including working at Google for almost four years as well as work stations at Bazaarvoice, Adtelligence and his own projects, Marc offers valuable SEA knowledge and extensive expertise in Performance Marketing. Due to his wide ranging experience, he is additionally in charge for the business development and strategic consulting of both existing and new clients. In his free time, he likes to play tennis, go hiking and cook with his friends and family.

    Conference: Storytelling: Falling in Love with Brands is like Falling in Love with a Person

  • Marcin Chirowski

    Chirowski_Marcin

    Marcin is a digital marketer and tech entrepreneur who moved from Poland to London 7 years ago. He has spent the past years focusing on search engine marketing, driven by content initiatives for brands such as The Independent News & Media, Ladbrokes, Kaplan, (Washington Post Group) and EF Education First. He has already gathered experiences with a lot of aspects of digital marketing and has a great success record at global marketing programs for B2C-brands in more than 20 languages. In his current role as global head of content marketing at EF Englishtown, Marcin leads his small team of content marketing experts. Privately he enjoys time with his wife and little son and is interested in everything digital.

    Symposium: How to Setup and Manage International Content Marketing, 7 Step Framework

  • Marianne Sweeny

    Marianne Sweeny

    Marianne has been practicing information architecture for 14 years. In 2004, she discovered the context between information behavior and information gathering and started applying perceptions from user experiences to optimize content, in order to get a better ranking in search engines. In 2010, Google started to do the same. At the moment, Marianne works as a senior search strategist and information architect at PortentInc, a holistic digital marketing agency based in Seattle. In spring, she taught at the University of Washington Information School “Einführung in die Informationsfindung”. Before joining PortentInteractive Marianne was director of search at Ascentium. During her seven years at Microsoft as an information architect and web producer, her passion for coding grew but not her skills in that field.

    Conference: User Experience: What UX, IA and SEO can teach each other

  • Markus Koczy

    Markus is the CEO of the Berlin online marketing agency AKM3 GmbH and advises in the fields of strategic, technical and contextual search engine optimization. AKM3 GmbH is specialized in SEO, SEM, SMM, reputation management and international link marketing. During his business studies in Bochum and Dortmund, Markus led the SEO division of a Cologne start up until 2009. Before founding AKM3 Markus worked at Rocket Internet GmbH and was responsible for the online marketing of well-known companies like Zalando and eDarling. Additionally, Markus issues SEO relevant articles in professional journals on a regular basis. Besides SEO, his other passion is the soccer team Rot-Weiss Essen, which he sees on the weekend by driving to the Ruhr area on the weekends.

    Seminar: OnPage: Technisches, strategisches und inhaltliches SEO

  • Matthäus Michalik

    Matthäus Michalik is a senior consultant at AKM3 GmbH, a Berlin agency that advises companies in the fields of SEO, SEM, SMM and reputation management, and specializes in international link marketing. Matthäus leads the international link marketing team that serves customers in 14 languages and over 20 countries, and was significantly involved in building up the team three years ago. With his expertise of strategic and technical search engine optimization, he is also a regularly requested speaker on national and international conferences e.g. SEOCampixx in Berlin and SeoZone in Turkey. Before Matthäus came to AKM3 he worked in online marketing at Hitmeister and SoQuero. The self-proclaimed technique geek is online 24/7 and rarely puts down his smartphone or laptop. In compensation he likes to travel regularly.

    Seminar: Natürliche und nachhaltige Content- und Linkmarketingstrategien

  • Matthias Schmidt

    Matthias works as a senior account consultant at deltamethod. He is responsible for the deltamethod software and the optimization of customers’ SEM accounts – both on an operative and strategic level. Matthias studied political sciences and sinology at the University of Trier and the University of Languages and Culture in Beijing. Before working for deltamethod, Matthias was SEM team leader for Germany, Austria, Switzerland and Poland at yd.yourdelivery GmbH (Lieferando), an online food delivery service. When working in online marketing he highly focusses on analytic aspects and effective decision making on the basis of numbers. At deltamethod, Matthias serves huge retail, food and classified customers. Additionally, he supports at SEA audits of big advertisers and analyses the SEA accounts, teams and processes during Due Diligences of major investment groups.

    Seminar: SEM: Advanced Search Engine Marketing

  • Michael Beck

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    Michael has been “at home” in the field of online marketing for over 16 years. He gained his experts’ know -how from more than 3000 online marketing campaigns and optimization projects. He made an apprenticeship as an industrial management assistant, graduated as Master of Business Administration with the focus on Marketing and Controlling. In 2003, he wrote his diploma thesis about the topic “Performance Marketing im Versandhandel”. In 1998, Michael founded the online marketing consultancy company bima with international customers in online media and search marketing; in 2000 he founded the first German performance marketing agency in Berlin. From 2001 to 2005, Michael built up one of the large performance marketing agencies. He has been founder and managing director of DIVOLUTION – intelligent optimization since 2005. Since 2013, he has been responsible for the business development of the Webtrekk Group.

    Conference: Business Intelligence: Von der Webanalyse zur Digital Intelligence – Wie Unternehmen ihr digitales Marketing optimieren sollten!

  • Michael King

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    Even though you are likely to associate the name Michael King with SEO, he has contributed a lot more for digital marketing in his career. Michael is a digital marketing consultant at iPullRank. In previous positions he worked as a marketing director, developer and as tactical SEO at multi-national agencies like Publics Modem and Razorfish. During this time he served companies like Ralph Lauren, Johnson & Johnson, LG and Citibank. Mike is a sought-after speaker at online marketing conferences, a regular blogger of the inbound marketing software MOZ and a published author who loves to share his knowledge for designing better marketing.

    Conference: SEO: Persona-Driven Keyword Research

  • Olaf

    Olaf

    Olaf has been active in online business since 1997, to which he came to through software development. Over the years he has been occupationally responsible in an online auction house, Europe’s biggest direct marketing group, in a big media agency as well as in an eCommerce company in the management of principally distribution, marketing and product management. Olaf loves good food, likes to give cooking lessons for friends and runs off his calories if possible with endurance sports and the daily insanity of his kids.

    Symposium: Content: Macht und Ballast

  • Oliver Bentz

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    Oliver Bentz has lived and worked in Hamburg since 1999. He started as a copywriter at Kabel New Media. After that he worked as creative director at BBDO InterOne and Jung von Matt/Elbe. He was co-founder and co-owner of the agency blackbeltmonkey and afterwards head of interactive media at Kolle Rebbe. He has been self-employed since 2012 and provides consultancy services. Oliver has been honored with several national and international awards and is a member of the International Academy of Digital Arts and Sciences (IADAS) as well as a judge at the Lovie-Awards.

    Symposium: Guter Content, schlechter Content: auf der Jagd nach Substanz

  • Philipp Westermeyer

    With metrigo, Philipp has founded a provider for purchasing and targeting sales-related display ads through real time bidding technology. After his diploma in business economics and his master in media management, he started as an executive assistant at Bertelsmann AG. Subsequently, Philipp worked as an investment manager at Gruner + Jahr New Media Ventures. In 2009, Tobias Schlottke, Christian Müller and Philipp founded adyard, which was sold to Gruner + Jahr in 2011. Philipp is an organizer of the “Online Marketing Rockstars” and the “Online Marketing Camp”. In addition, he runs the industry job platform “OnlineMarketingJobs.de”.

    Seminar: Real Time Advertising & Bidding

    Conference: Display Advertising: Basics of Audience Targeting in Programmatic

    Conference: Online Marketing Panel: Qualitätserkennung bei Weiterbildungen & Zertifikaten im Online Marketing Dschungel

  • Pit Gottschalk

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    Pit Gottschalk has been working as a journalist his whole life. Firstly at “Aachener Nachrichten”, at “Mitteldeutschen Express” in Halle/Saale as well as at the evening paper in Munich. In 1994 he moved to Axel Springer Verlag where he climbed up the ladder as chief reporter and later on as chief editor at Sport-Bild where he was head of sport of Welt and WamS. He has been honored as a sports journalist multiple times. In 2009 he started his career in top management: three years as office manager to chairman Mathias Döpfner and since 2012 managing director for content management. Among other things he is responsible for the travel portal myEntdecker and the leading celebrity portal Top.de.

    Symposium: Wie mache ich mir Qualitätsjournalismus zunutze, ohne Journalist zu sein

  • Prof. Carola Anna Elias

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    Carola Anna is an expert in the field of brand change management with a focus on strategic brand evolution, employer branding and relationship management as basis of a modern company and brand policy. She has good 20 years of work experience in economy, publishing and business consultancy. In 2004, Carola Anna founded the brand strategy agency CAE-BRANDCONSULTING. She is originator of the method “brand positioning system©”, which links psychological aspects, sociological and behavioral scientific aspects. Since 2007, she has been a professor at the media design college in Berlin in the faculty of media and communication management and links efficiently scientific research with entrepreneurial practice.

    Conference: Strategie: Wie digitale Markenführung unternehmerisches Denken und Handeln revolutioniert

  • Prof. Dr. Henning Breuer

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    Henning is founder of the consulting company “UxBerlin – Innovation Consulting” and professor for economy and media psychology at HMKW (college for media, communication and management). His advisory activity focusses on innovation strategy and marketing, futurology and customer integration. He built up a project in the field of user driven innovation as research and innovation director for Deutsche Telekom. Henning is a guest lecturer at the Waseda University in Tokyo, worked at consulting companies, at the University of Chile as well as at the college of Potsdam.

    Conference: Strategie: Geschäftsmodellierung mit dem Business Innovation Kit sowie Umsatz mit alten Ideen: Praxisbeispiel steuern.de

  • Prof. Dr. Holger Schneider

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    Holger manages the e-commerce bachelor and master programs at the college in Wedel. His teaching activities involve both strategic and operative topics of e-commerce. Prior to this, Holger was leader of the Business Development New Media of the Otto Group. The main part of his job was the evaluation of e-commerce business models regarding the relevance for the Otto Group. On the basis of that, Holger contributed to the e-commerce strategy development of the Otto Group and compiled recommendations for action in regard to the setup and acquisition of e-commerce business models, both nationally and internationally.

    Conference: Online Marketing Panel: Qualitätserkennung bei Weiterbildungen & Zertifikaten im Online Marketing Dschungel

  • Ralf Lülsdorf

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    Ralf Lülsdorf has been manager of the international music marketing at Deutsche Telekom since 2003. His field of responsibility involves the management of music related strategic activities at international level as well as the further development of brand image concerned with and within the field of music and entertainment. In addition he is one of the founders of the extremely successful Electronic Beats Program, which started in Germany in 2000 and was extended internationally in 2004. Due to unique live events and a diverse media portfolio, to which belongs an award-winning music magazine as well as an online platform, Telekom Electronic Beats is part of Europe’s most successful music programs.

    Symposium: Curate. Collaborate. Communicate– where Giorgio meets Scooter. Die Content Marketing Success Story von Electronic Beats

  • Razvan Gavrillas

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    Razvan is proud founder and chief architect at cognitive SEO, a tool provider with a focus at deep analysis of ranking factors. With more than 10 years of experience in affiliate marketing and search engine optimization and 14 years of experience in programming and web development, Razman developed from a classic web developer to a super affiliate for big international networks. With a strong focus on search engines, Razvan has developed strategies in order to stand out from continual updates. Razvan’s passion for SEM made him create his own SEO tool, in order to tackle problems he encountered during search engine optimization.

    Conference: SEO: Cutting-Edge Link Strategy Analysis

  • Robert Seeger

    Robert Seeger2

    Robert Seeger – the “webinator” from Graz has been working in and around the web since 1994. The studied art historian is considered as an approved expert for social media marketing. He has advised and provoked small and big companies in all questions of online marketing for 18 years. In 2007, Robert founded FMX World together with a partner, currently the world’s largest social network for freestyle motocross. Robert is a party animal and has the ability to emotionalize and delight crowds within a short time. His charming Austrian accent and his passion bring a high entertainment factor to his presentation.

    Conference: Social Media: Bessere Berichte und erfolgreiche Flirts mit Social Media

  • Ross Hudgens

    Ross-Hudgens

    Ross is founder of Siege Media, a content marketing agency in San Diego, California. Ross is especially well acquainted with topics like content promotion and SEO. In addition he is a frequently requested speaker at different online marketing conferences. His articles on the company’s blog of Siege Media as well as the ones on his private website RossHudgens.com are well known within the online marketing industry.

    Symposium: How to get Search ROI from your Content Marketing

  • Stefan Bielau

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    Stefan is managing partner at Dynamo Partners and advises brands and companies along the value chain of mobile services (e.g. mobile websites, applications). This contains the strategy, target and sales planning, project management during the development, marketing for the services and “mobile analytics”. Prior to Stefan’s advisory activity, he founded dailyme, a mobile TV and video app. Additionally, he supports start-ups in the field of mobile as a business angel and writes a blog about “app store optimization”. Stefan studied sport science and German studies in the USA and got his MBA at the commercial college in Leipzig (HHL).

    Conference: Mobile: App Store Optimization & Mobile Retention

  • Stefan Fehm

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    After his studies in economics in Heidelberg and Munich, Stefan Fehm started his occupational career in the strategic company communication of Bertelsmann AG in Gütersloh. He passed through some stages in publishing at Hubert Burda Media, e.g. publishing management and head of creative marketing at the sales sub-company Burda Community Network. Fehm accompanied the topic content marketing at Burda from the beginning and mainly dealt with the development and marketing of new Corporate Media formats, e.g. for the music sponsoring program “Electronic Beats” of Deutsche Telekom or the eCommerce platform “Mein Paket” of DHL AG. Stefan Fehm is a member of the executive board of Burda Creative Group and runs the capital office in Berlin, where among other things Electronic Beats were publicized and produced.

    Symposium: Curate. Collaborate. Communicate– where Giorgio meets Scooter. Die Content Marketing Success Story von Electronic Beats

  • Thomas de Buhr

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    Thomas has been managing director at Twitter Germany since August 2014. Prior to this, the 46-year-old East-Frisian worked for more than five years in the management team of Google Germany, Austria and Switzerland. Further career milestones are national and international management positions at Mars Inc, RTL Group, ProSiebenSat. 1 AG and Initiative Media.

    Conference: Social Media: Markenkommunikation in einer digitalen Welt

  • Timo Aden

    Timo Aden hat sich mit seinem Unternehmen auf Web Analysen und Conversion Optimierung spezialisiert. Trakken Web Service zählt auf diesem Gebiet zu den führenden Unternehmen. Er ist anerkannter Web Analyse und Conversion Optimierung Experte, der auf sämtlichen relevanten Konferenzen und Veranstaltungen als Sprecher auftritt. Des Weiteren ist er Dozent an der FH Würzburg und betreibt unter www.timoaden.de den größten deutschsprachigen Blog zu Web Analytics. Timo Aden veröffentlichte das erste deutschsprachige Google Analytics Buch, welches mittlerweile in der dritten Auflage erschienen ist und als Standardwerk in diesem Bereich zählt. Vor der Gründung von Trakken war Timo Aden bei Google verantwortlich für Google Analytics in Deutschland, Österreich, Schweiz und Skandinavien.

    Seminar: Conversion Optimierung

    Seminar: Webanalytics

    Konferenz: Business Intelligence: Von der Webanalyse zur Digital Intelligence – Wie Unternehmen ihr digitales Marketing optimieren sollten!