The OMCap 2014 is over and we can’t wait to see you at the next OMCap. We hope that you had at least as much fun as we had! For the ones who did not make it to the conference or for those who would like to see the presentation slides again, you can download the presentations here.
Content Marketing in practice: this seminar shows, with the help of a practical example, how the different phases of content marketing can be successfully implemented– from idea generation to reporting. The following questions will be covered in the seminar: How do I define my target group? How do I find suitable ideas? How do I define my goals? How do I find suitable content for my idea? How do I integrate informational content on my site? What do I need to consider by generating content? How can I seed my content? How do I value the success of my campaign?
SEA advertising with Google AdWords can bring a high turnover but can also cost a lot of money. In order to help avoid advertisements becoming a cost trap, this SEA seminar is for AdWords beginners as well as those interested with first experiences who want to build up and optimize their accounts, or who would simply like to better understand the work of their agency. The seminar covers the process of keyword research from issuing the account structure to composing an advertisement. We will talk about the quality factor, advertisement enhancement and the first steps in optimization. The emphasis of the seminar is on search advertising. Display ads and Google Shopping Ads will only be touched upon briefly.
OnPage: Technisches, strategisches und inhaltliches SEO
The strategic, technical and content-related search engine optimization is far away from any trends in link and content marketing and is still a highly relevant piece of the puzzle of a successful search engine optimization. In on page optimization it is not only important anymore if the keyword must be part of the headline, more important are strategic questions that involve the whole concept of a site and the informational architecture. On page optimization is the basis for a successful SEO – a marketing campaign cannot be as successful when the minimum requirements of architecture, content and internal linking are not met. This seminar shows how to draft a long-term SEO strategy, which requirements apply for the website in order to get good rankings and what to pay further attention for, by building website content and its integration in the whole concept.
Participants learn how to implement a sustainable conversion optimization so that users become customers. Besides increasing the turnovers, conversion optimization is especially about getting perceptions of the user. Intelligent testing helps learn more about the user and approach him or her adequately. The participants will learn under which aspects a website should be analyzed, in order to be able to generate important information about users with the help of the right hypotheses. Core content of the seminar is how to increase turnovers sustainably and long-termed through continuous testing by using targeting and segmentation. Target groups: marketing manager, SEO manager, webmasters and IT manager.
Natürliche und nachhaltige Content- und Linkmarketingstrategien
Content Marketing in practice: this seminar shows, with the help of a practical example, how the different phases of content marketing can be successfully implemented– from idea generation to reporting. The following questions will be covered in the seminar: How do I define my target group? How do I find suitable ideas? How do I define my goals? How do I find suitable content for my idea? How do I integrate informational content on my site? What do I need to consider by generating content? How can I seed my content? How do I value the success of my campaign?
This seminar is for SEA managers who are familiar with the basics of SEA. There is more to a successful controlling of SEA campaigns than the implementation of keyword research and the generation of text displays. Advanced SEA contains automation, scaling, effective data analysis and direct user targeting, as well as continuous innovation. This workshop shows basic approaches for the generation of a SEA management master plan, automation of tasks, effective data analysis, as well as smart user targeting.
Philipp Westermeyer elucidates backgrounds and structures about RTB technologies and modern display advertising. How is the market situation in this extremely dynamic segment? What can I expect from a campaign? What examples and best practices are there? Who are the relevant players and tools? Where are the chances and risks? What data is available on the European Market and which targeting options emerge from that? How do I evaluate? the success of an activity beyond the media purchase? Additionally, Philipp will share his long-term experience for the ideal price performance of banner placements on the German internet. Furthermore, he will show the role of banner-creatives for modern display activities.
Along the way to conversion, visitors get to their own website through different channels. Outweighed by the Last Cookie Wins method in the past, the holistic view has been established by now. It takes the different touch points on the way to conversion into account. How should different channels be evaluated in regard to conversions? In this seminar, you will learn how the customer journey works on the basis of campaign attribution.
OMCap 2014 Symposium - October 8th, 2014
Breaking Par: Cracking the Mold in Golf’s Content Marketing